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Engagement Lessons from the Pandemic

Spark Consulting

Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Their member experience is neither representative nor typical. Of course, the pandemic was top of mind for everyone.

Video 370
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The Most Impactful Articles of 2017

Association Success

The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. But I was challenged by a community member: “Click rates don’t necessarily indicate impact. Using New Member Experiences to Fuel Engagement, Onboarding, and Retention.

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How Do Associations Need to Adapt in 2017?

Associations Now

This year is just getting started, but there are already a lot of reasons to get busy in these early days of 2017. In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198
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How Aptify can help your labor union attract the next generation of members

Aptify

Here are three ways that Aptify by Community Brands helps you attract younger members to, and engage them with, your labor union: Providing a member-facing portal. Members – especially those of younger generations – expect to be able to interact with organizations online. The mobile experience is for your staff, too.

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Association Brain Food: 6.23.23

Reid All About it

Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Implementing the Idea (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Metro 195
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Chatting is efficient, it’s convenient, and your organization can have a written record of the conversation as well as analytics regarding the interactions. Here are a few examples of how live chat supports more positive member experiences. Members with technical questions can get documented responses quickly.

Las Vegas 100