Mariner Management

DECEMBER 26, 2019

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. Billhighway provides an evergreen resource bank on chapters and in 2019 the cream of the crop is their in-depth series on how to spot, help and avoid chapter crises.

Education 62

Education Course Resources Member Engagement 62

Associations Now

OCTOBER 2, 2018

How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What’s the one thing you want to achieve in 2019? Do they join a community?

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Email Marketing Project Price Committee 92

Associations Now

JANUARY 4, 2019

Callie Walker from the MemberClicks blog outlines mistakes from 2018 associations should avoid in new year initiatives, including: Hopping on the bandwagon of every new trend. — SmartMeetings (@SmartMeetings) January 3, 2019. Content marketing can drive event awareness and attendance. How to Keep Your Events Safe.

Social Media 71

Social Media Strategy Survey Tips 71

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads.

Marketing 101

Marketing LMS System Education 101

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

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Email Marketing Strategy Marketing Washington 128

Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. — MeetingsNet (@meetingsnet) March 19, 2019.

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Content Strategy Marketing Review 107

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The peggyhoffman explores in the latest blog post. — NetForum (@NetForumCB) September 24, 2019.

Marketing 81

Marketing Analysis Social Media Report 81

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. 1 CMP credit.

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DC Washington Member Engagement Content 293

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. I’m happy to see this blog described as “fantastic” and “a must-follow.” Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” Slefo, Ad Age ).

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Vermont DC Washington Education 285

Eric Lanke

DECEMBER 31, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education. My thanks to everyone who has been reading what I've been putting up here.

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Guidelines Course Team System 100

Expo Logic

NOVEMBER 21, 2018

Expo Logic is excited to participate in the Community Brands user conference, Xperience 2019, and we want to see you there! Come visit Xperience 2019 and learn more about event technology trends and updates at what is expected to be one of the best technology conferences of the year. Xperience 2019. November 10-13, 2019.

Florida 39

Florida Conference Technology Video 39

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 34

eBook Technology Social Media Innovation 34

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

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Video Washington Social Media DC 285

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 28

eBook Technology Social Media Innovation 28

Association Success

FEBRUARY 26, 2020

For more recent data, take a look at the report from marketing firm BrightLocal , which found in 2019 that 82 percent of consumers look for online reviews of local businesses, including 52 percent of 18 to 54-year-olds who said they “always” did. . Work in a well-placed testimonial into your marketing materials.

Marketing 89

Marketing Review LMS Products 89

Associations Now

JULY 29, 2019

Research shows that taking a big risk in your marketing campaigns has big payoff opportunities. Want your marketing initiatives to stand out? Research from Effie Worldwide, the group behind the marketing industry’s Effie Awards, surveyed 6,000 campaigns to see what makes marketing most effective. . "I " [link].

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Marketing Revenue Survey Tips 82

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. — Aventri (@AventriSoftware) September 12, 2019.

Education 60

Education Marketing Sample Certificate 60

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. As I write this blog post, I’m wearing a pair of Allbirds tennis shoes. Here’s what the omnichannel approach looks like.

Marketing 94

Marketing Member Engagement Strategy Report 94

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

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Email Marketing Social Media Library millennials 174

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

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Chicago DC Content Washington 170

Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

eBook 34

eBook Technology Event Planning Marketing 34

Associations Now

FEBRUARY 6, 2020

In a 2019 report on digital ad spending , the research firm eMarketer predicted that total spending on digital advertising will grow to $151 billion in 2020, making up 58.5 But what if your goal is to market your brand, rather than a product? In those cases, 55 percent of social marketers said they struggled with ROI.

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Social Media Email Marketing Strategy Marketing 123

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Los Angeles DC Washington Phoenix 186

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

NOVEMBER 30, 2018

Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Event Tech Trends: What We Learned & How to Evolve in 2019. Event Tech Trends: What We Learned & How to Evolve in 2019. More info/register.

Innovation 190

Innovation Technology DC Tips 190

Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

eBook 28

eBook Technology Event Planning Marketing 28

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Video Certificate Review LMS 221

Membership Marketing

JANUARY 2, 2020

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020.

Marketing 52

Marketing Analysis Video Communications 52

Associations Now

AUGUST 14, 2023

Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer.

Content 98

Content Video Resources Team 98

GrowthZone

APRIL 20, 2021

Guest Blog by Kyle Sexton. Consider the difference between your marketing plan and the “game” played by mass media. Consider the difference between your marketing plan and the “game” played by mass media. United States average: $31,133 (2019, US Census Bureau). Advertising is mass.

United States 148

United States Revenue Maine Content 148

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. That’s according to The Infinite Dia l 2019 [PDF], a survey from Edison Research and Triton Digital. Key findings show that social media is a saturated market. — MemberSuite (@membersuite) March 6, 2019. They have the power of the purse.

Social Media 91

Social Media Certificate Survey Education 91

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259