Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. As I write this blog post, I’m wearing a pair of Allbirds tennis shoes. Here’s what the omnichannel approach looks like.

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Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

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Reid All About it

JANUARY 8, 2021

I miss Maggie McGary’s regular blogging, so you can bet I perked up when I saw a new post from her in my inbox. Jodi Harris, Content Marketing Institute ). If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Case Study of EAIE 2019 Conference. Neurodiversity. What a gift.

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

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Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. 1 CMP credit.

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Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Read this : Blog Post - 5 Steps for Evaluating and Optimizing Your Member Engagement Strategy. Despite its importance, member engagement is a fairly elusive concept.

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Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Effective Member-Recruitment Tactics. What are the top three ways #associations recruit new members? Find out below (based on 2019 data from @mktgeneral 's Membership Marketing Benchmark Report) #MMBR2019 [link].

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal. Event Marketer highlights that and other important insights from the report.

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Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO). Tue 3/19 at 2 p.m.

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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Associations Now

MAY 29, 2019

Also: The ROI behind content marketing. Content Marketing, ROI, and Time. Learn how to determine the real ROI from your content marketing efforts. — Marketo (@marketo) May 29, 2019. What do ROI calculations look like for content marketing? link] via @CMIContent. Instead, the answer focuses on time.

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Associations Now

APRIL 12, 2019

That’s why it’s crucial that event planners consider the different learning styles—visual, auditory, reading/writing, and kinesthetic—and schedule conference programming accordingly, the MemberClicks blog notes. — WordPress.com (@wordpressdotcom) April 1, 2019. Event Manager Blog explains how to leverage those assets.

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Associations Now

NOVEMBER 20, 2019

Develop your recruitment strategy. If your chapter is in low supply, try these volunteer recruitment strategies from Peggy M. Hoffman and the YourMembership blog : Build a team dedicated to improving the volunteer pool. — Higher Logic (@HigherLogic) November 20, 2019. Need more chapter volunteers?

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

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Associations Now

JUNE 20, 2019

— Chris Bonney (@GuloChris) June 20, 2019. Research from marketing analytics firm Jumpshot showed that zero-click searches on Google are rising, with about 49 percent of searches ending in no clicks in the first quarter of 2019. The Blue Sky eLearn blog shares how to recruit high-quality experts.

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Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Take note! (

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Associations Now

MARCH 22, 2019

“Listening all the time means taking other approaches beyond surveys,” the team wrote in a blog post. Needs assessments help you avoid relying on the usual suspects for market information: the echo chamber of association leadership. Talk to employers, HR professionals, and industry recruiters too. Are you a freelancer?

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Associations Now

APRIL 9, 2019

If your organization is in the market for a new workplace, a “smart office” might be the way to go. Looking to improve member recruitment? Try out these ideas for marketing #membership to attendees before, during, and after your event. . — MemberSuite (@membersuite) April 3, 2019. Turn Attendees Into New Members.

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Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. — Phelps Hope (@_PhelpsHope) May 8, 2019. Missed Google’s I/O 2019 keynote?

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Follow Blog via Email.

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Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Maggie Greene, Marketing Manager for Pathable, Inc. Time, for everyone, is money.

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Higher Logic

MAY 8, 2019

billion by 2019). Resource: Email Marketing vs. Marketing Automation [Explained]. For example, when you subscribe to the Higher Logic blog you are given these options regarding email frequency: People commonly unsubscribe from emails if they’re being sent too many or the ones they are sent aren’t providing real value.

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Tips Email Marketing Newsletter Communications 166

Associations Now

APRIL 23, 2019

While the job market is much more promising for the Class of 2019 than it was when I graduated, this year’s grads will still have many anxieties and questions as they leave school: Did I pick the right career path? Two years ago, he created a blog that answers some of the most common questions about the admissions process.

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Associations Now

SEPTEMBER 16, 2019

. — Conference Care Package (@Confcarepackage) September 16, 2019. A copy and paste of the previous year isn’t going to win the hearts and minds of attendees or the exhibitors,” says Chris Preston on the Freeman blog. It needs to go beyond the recruitment process, explains Anamika Lasser on CMS Wire.

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Reid All About it

JUNE 19, 2020

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. What You Need to Know about CEIR’s Head of Marketing Study.

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Preview a recent blog post. Promoting upcoming events.

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Preview a recent blog post. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. It’s a compilation of their most recent association-related webinars, podcasts, awards, blog posts and more. The most important element in marketing and communications is segmentation, says MemberSuite.

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.orgCommunity

JULY 18, 2019

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.

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Associations Now

AUGUST 12, 2016

It was a bit of a surprise—Huffington’s contract had her in the editor-in-chief position until 2019. Adopting active listening skills is a strong professional move, helping others feel valued and making you more effective, Allison Coriale argues on Delcor’s blog. Do you bother recruiting former members? Kenny’s blog.

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Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Hear about the state of the association job market.

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Content Education Recruiting Recruitment 39

Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Get comfortable with experimenting.

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.orgCommunity

JUNE 18, 2019

However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. Word-of-mouth marketing drives their buying decisions. The 4 Education Expectations of Millennials and Gen Z.

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