Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. My path to wearing Allbirds took several steps, typical of an omnichannel marketing campaign. If so, you’re not alone.

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Marketing Member Engagement Strategy Report 94

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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DC Washington Learning Management System LMS 275

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Communications Tips Content Tools 287

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

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Report Marketing Innovation millennials 40

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. — Max Lynch (@maxlynch) January 14, 2019.

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Marketing Discount Price Recruiting 69

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit. .

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DC Recruiting Recruitment Washington 205

Mariner Management

JUNE 23, 2020

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Member recruiters from four associations: one association yielded a conversation rate of 11 percent through a pilot member recruitment project with two chapters. 2019 Chapter Benchmarking Report by Mariner Management & Billhighway.

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Member Engagement Recruiting Recruitment Video 62

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Video Certificate Review LMS 221

Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Effective Member-Recruitment Tactics. What are the top three ways #associations recruit new members? Find out below (based on 2019 data from @mktgeneral 's Membership Marketing Benchmark Report) #MMBR2019 [link].

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How To Recruiting Recruitment Analysis 63

Spark Consulting

MAY 2, 2019

First the stats (all from Pew): 2019 will be the first year digital ad spending outpaces ad spending in traditional media. They were also to recruit a big-name influencer – Ava DuVernay – to support and amplify the campaign, because this is part of the work she does on a daily basis.

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America Social Media Washington Recruiting 170

Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal. Event Marketer highlights that and other important insights from the report.

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Leadership Recruiting Recruitment Report 117

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. 1 CMP credit.

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West Virginia Washington DC Revenue 360

Associations Now

NOVEMBER 6, 2023

During a recent ASAE webinar, experts discussed how an antitrust case could have major implications on association membership, particularly recruitment and retention. In 2019, U.S.-based

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United States Recruiting Recruitment Review 69

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

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Tips Handbook Recruiting Recruitment 103

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO). Tue 3/19 at 2 p.m.

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

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Social Media Tools Member Engagement Revenue 254

Associations Now

NOVEMBER 20, 2019

Develop your recruitment strategy. If your chapter is in low supply, try these volunteer recruitment strategies from Peggy M. — Higher Logic (@HigherLogic) November 20, 2019. Nonprofit Marketing Guide highlights the mix of responses from its own campaign. Need more chapter volunteers? Other Links of Note.

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Tips Recruiting Recruitment Team 90

Associations Now

MAY 29, 2019

Also: The ROI behind content marketing. Content Marketing, ROI, and Time. Learn how to determine the real ROI from your content marketing efforts. — Marketo (@marketo) May 29, 2019. What do ROI calculations look like for content marketing? link] via @CMIContent. Instead, the answer focuses on time.

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Content Cost Recruiting Recruitment 94

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Newsletter Austin Committee America 52

Associations Now

DECEMBER 13, 2019

According to a 2019 work-life balance survey by Priceline, 44 million Americans still had seven days of paid time off heading into the holiday season, CNBC reports. — The Moery Company (@TheMoeryCompany) December 13, 2019. More than half of Americans leave vacation days unused each year, according to a new survey.

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Survey Recruiting Recruitment Report 72

Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. — Phelps Hope (@_PhelpsHope) May 8, 2019. Missed Google’s I/O 2019 keynote?

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Communications Social Media Newsletter Recruiting 72

Associations Now

JUNE 20, 2019

— Chris Bonney (@GuloChris) June 20, 2019. Research from marketing analytics firm Jumpshot showed that zero-click searches on Google are rising, with about 49 percent of searches ending in no clicks in the first quarter of 2019. The Blue Sky eLearn blog shares how to recruit high-quality experts.

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Massachusetts Boston Press Release America 56

Associations Now

APRIL 12, 2019

When recruiting presenters, MemberClicks suggests that recruiters briefly explain the learning styles to potential speakers and ask how they might accommodate each category. Market the sessions’ learning styles in event literature to guide your guests toward offerings that best match their needs.

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Recruiting Recruitment Discount Tools 65

Associations Now

AUGUST 17, 2018

The Association of Academic Physiatrists incentivizes members who recruit members in August. Summer doesn’t have to mean a slowdown for membership recruitment. Referrals put a friendly and familiar face to our membership,” says Jackie Dilworth, communications and marketing manager at AAP. How to hack it? Why does it work?

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Puerto Rico Recruiting Recruitment Newsletter 58

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Nonmember: $325.

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Newsletter Communications Press Release Social Media 63

Mariner Management

JULY 1, 2020

The Board started the process with the following promises: Host a virtual chat (held on June 18) with members to discuss what the Chapter has/has not done and where to go from here including actionable steps that can be taken ensure recruiting, programming, events, and membership are more equitable, inclusive and diverse. Let us know !

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Maryland Baltimore Committee Recruiting 87

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding.

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Member Engagement Social Media Revenue millennials 97

Associations Now

APRIL 9, 2019

If your organization is in the market for a new workplace, a “smart office” might be the way to go. Looking to improve member recruitment? Try out these ideas for marketing #membership to attendees before, during, and after your event. . — MemberSuite (@membersuite) April 3, 2019. Turn Attendees Into New Members.

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New York Recruiting Recruitment Maine 53

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

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Montana Revenue Case Study Conference 259

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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Committee Education Software Technology 195

Associations Now

MARCH 22, 2019

Needs assessments help you avoid relying on the usual suspects for market information: the echo chamber of association leadership. Talk to employers, HR professionals, and industry recruiters too. — The Muse (@TheMuse) March 22, 2019. And when it is time to ask questions, reach out beyond your membership base.

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Higher Logic

MAY 8, 2019

billion by 2019). Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Work smarter with behavioral data and marketing automation to send your subscribers more relevant, personalized content at the right time, boosting open rates. What to open?

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Tips Email Marketing Newsletter Communications 166

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 million by the end of 2021.

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Communications Directory Social Media Massachusetts 78

Associations Now

SEPTEMBER 16, 2019

— Conference Care Package (@Confcarepackage) September 16, 2019. It needs to go beyond the recruitment process, explains Anamika Lasser on CMS Wire. Event Marketer has the scoop. [link] #meetingprofs #conferences #eventplanning #events #eventprofs #assnchat #sponsorship #expochat #sponsor #exhibition.

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Recruiting Recruitment Process Conference 77

Associations Now

APRIL 23, 2019

While the job market is much more promising for the Class of 2019 than it was when I graduated, this year’s grads will still have many anxieties and questions as they leave school: Did I pick the right career path? Did it help recruit and retain young members? Should I pursue an advanced degree? Post your comments below.

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Class Survey Content Recruiting 100

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

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LMS Pennsylvania Innovation Education 276