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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

69% of associations report that word-of-mouth recommendations get their organization the most new members (Membership Marketing Benchmarking Report, 2019). 62% of associations report that email gets their organization the most new members (Membership Marketing Benchmarking Report, 2019). Word-of-Mouth Recommendations.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. 14 best content marketing newsletters for 2019. Slefo, Ad Age ). Claire Axelrad, GuideStar ).

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Association Brain Food Weekly: 12.7.18

Reid All About it

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Event Technology Trends in 2019.

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Association Brain Food Weekly: 6.21.19

Reid All About it

As jobs change, career pathways and certification programs must change as well, says The Urban Institute. 2019 eLearning Hype Curve Predictions: Midyear Update. But for 2019, we came armed with data. Find out the answers in our midyear review of our 2019 predictions of eLearning trends. PCMA EDUCON LIVE 2019.

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Association Professional Development as a Revenue Diversification Strategy

Ewald Consulting

And maybe that cut it in 2019, but post-pandemic? Associations should make professional development a year-round value and revenue generator through online learning including webinars, bootcamps, master classes, workshops, series, certificate programs, forum discussion groups, content hubs, podcasts and video. Not a chance.

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Association Brain Food Weekly: 2.1.19

Reid All About it

Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Learn about the state legislation across the U.S.