Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Claire Axelrad, GuideStar ). More info/register.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

JANUARY 25, 2019

Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. I’ll be happy to feature it as long as it’s not product-centric. Let’s start 2019 with a discussion around your digital strategy. Tim Ebner, Associations Now ).

Chicago 170

Chicago DC Content Washington 170

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Nonprofit Tech Trends 2019. More info/register.

Video 285

Video Washington Social Media DC 285

Associations Now

DECEMBER 19, 2018

Though some of these might be uncontrollable, Smart Meetings suggests strategies for more productive meetings. Microcontent —headlines, email subject lines, and social posts—can be the deciding factor in whether people read your content. Influencer marketing will only get bigger in 2019.

Products 48

Products Tips Technology Strategy 48

GrowthZone

APRIL 20, 2021

Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Your audience is targeted, and their product/service is relevant to them. United States average: $31,133 (2019, US Census Bureau). Self-employed: $34,751 (Gallup).

United States 148

United States Revenue Maine Content 148

Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. I’ll be happy to feature it as long as it’s not product-centric. Nonprofit Tech Trends 2019. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

JANUARY 8, 2021

Don’t confuse busy work with productivity, they’re actually archenemies. Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product-centric. Case Study of EAIE 2019 Conference. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

APRIL 26, 2019

I’ll be happy to feature it as long as it’s not product-centric. 3 Keys to Growing Your Organization with Content. Learn how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. Presenter: Tatiana Morand, Content Manager at Wild Apricot.

Social Media 170

Social Media Arizona millennials Proposal 170

Higher Logic

JANUARY 30, 2018

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. Community Management. Photos and Video.

Event Planning 218

Event Planning Video Project Content 218

Reid All About it

FEBRUARY 15, 2019

You get relevant, fresh content and the member gets exposure to their target audiences. Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Google says a technically well-optimized website won’t rank without good content.

Social Media 170

Social Media DC System Technology 170

Associations Now

FEBRUARY 6, 2020

In a 2019 report on digital ad spending , the research firm eMarketer predicted that total spending on digital advertising will grow to $151 billion in 2020, making up 58.5 But what if your goal is to market your brand, rather than a product? One strategy might be to think of social as a venue for soft leads. In the Smartly.io

Social Media 114

Social Media Email Marketing Strategy Marketing 114

Reid All About it

FEBRUARY 14, 2020

I got a chuckle out of Amanda Kaiser’s post about those shifty characters who live in the office with us: Productivity, The Muse, Effectiveness and Procrastination. WBT Systems provides advice that will hopefully keep Productivity at their side and Procrastination locked out. Matthew Doyle Olson, Product Manager, Mediasite.

DC 243

DC Content Education Washington 243

Reid All About it

DECEMBER 7, 2018

I’ll be happy to feature it as long as it’s not product-centric. Speakers include winners in five categories: Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. Identify your organization’s current preferred method of delivering content.

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 24, 2020

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Michael Brenner, Content Marketing Institute ). Where did Americans move in 2019?

Arlington 359

Arlington Social Media Content DC 359

Blue Sky eLearn

OCTOBER 30, 2018

While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. Offer your learners holiday discounts in the form of coupons and product bundles. The holidays can be a hectic time of year for anyone. End-of-Year & Holiday Promotions.

Revenue 144

Revenue Discount LMS Course 144

Reid All About it

MARCH 15, 2019

I’ll be happy to feature it as long as it’s not product-centric. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO). ON24 Webinar Benchmarks Report 2019. CMP credit. 1 CAE credit.

DC 150

DC Washington Denver Sacramento 150

Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events. Here’s my framework based on this model.

Conference 52

Conference Price Content Products 52

Reid All About it

NOVEMBER 30, 2018

I’ll be happy to feature it as long as it’s not product-centric. Event Tech Trends: What We Learned & How to Evolve in 2019. Presenter: Tom Madden of Visual Impact Productions, LLC. Elevate Your Association: Tech Trends to Follow in 2019. It’s never too early to get a head start on 2019. Thu 12/6 at 3 p.m.

Innovation 190

Innovation Technology DC Tips 190

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). The other is another José Andrés recipe from Milk Street (Sep/Oct 2019 issue) for cauliflower with smoked paprika, honey and sherry vinegar. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

MAY 31, 2019

I’ll be happy to feature it as long as it’s not product-centric. The State of Community Management 2019. Associate of Content Marketing, Cvent. Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. Wed 6/5 at 1 p.m. – 1 CMP credit. More info/register.

DC 170

DC Washington Education millennials 170

Blue Sky eLearn

OCTOBER 30, 2018

While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. Offer your learners holiday discounts in the form of coupons and product bundles. The holidays can be a hectic time of year for anyone. End-of-Year & Holiday Promotions.

Revenue 120

Revenue Discount LMS Course 120

Higher Logic

DECEMBER 2, 2019

Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products. The community gets more eyes on Sephora’s brand, connects customers to answer each other’s beauty questions, and, we assume, results in more product sales. Glossier’s community is a similar example.

Examples 156

Examples Software Newsletter Review 156

Higher Logic

DECEMBER 20, 2018

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. Why Community Should Be Part of Software Companies’ 2019 Strategy. Thus, more competition exists.

Software 159

Software Revenue Communications Team 159

Association Success

FEBRUARY 26, 2020

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. Not exactly a life-changing product, but for $5, I found something that solved a problem for me. So, what does all this mean? — Does your website have reviews?

Marketing 89

Marketing Review LMS Products 89

Blue Sky eLearn

JANUARY 7, 2019

But, think about it — companies like Radio Shack, Circuit City, and Kodak have all disappeared, even though the products they delivered have not. While the perfect business model may not exist, Sheri shares some trends with us and takeaways that may help you pivot your business to be more successful in 2019. Higher churn rates.

Examples 143

Examples Education Content Products 143

Reid All About it

MAY 17, 2019

I’ll be happy to feature it as long as it’s not product-centric. Event Trends 2019 – Live From IMEX. Jeff Golembiewski, Director of Product Enablement, Community Brands. How to Validate Your Market for Educational Products. Learn how to assess your market effectively and launch new educational products with confidence.

DC 170

DC Washington Social Media Revenue 170

GrowthZone

JUNE 21, 2021

When membership software was first introduced, it was offered as a desktop software product. The GrowthZone Website Content Management System (CMS) empowers chamber website administrators to manage their sites fully and intuitively. FEATURES: Content management system (CMS). Chamber Software 101. Member communication.

System 148

System Software Directory Membership Management 148

Associations Now

DECEMBER 2, 2019

A CTA that blends in with the rest of your content is likely to be missed. Your association likely has various CTAs scattered throughout its content, and using the same language increases the risk of callouts losing their impact. — GivingTuesday (@GivingTuesday) December 2, 2019. Ready or not, Giving Tuesday 2019 is here.

How To 76

How To Newsletter Video Social Media 76

GrowthZone

FEBRUARY 5, 2019

In their fantastic (but lengthy) report, The 2019 State of Email , Litmus Software gives a comprehensive look at significant developments affecting email programs. In January 2019, 27% of emails were opened in Gmail and 8% in Outlook. Download the 2019 Association Marketing Toolkit. A big takeaway? Don’t just rely on text.

Software 97

Software Content Resources Report 97

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). Tue 4/16 at 8:30 a.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. I’ll be happy to feature it as long as it’s not product-centric. I’m getting in the Christmas spirit. Here are the educational events scheduled for next week.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not product-centric.

Chicago 259

Chicago New Jersey Arlington Committee 259

Association Success

SEPTEMBER 14, 2020

That has allowed Netflix to pivot from DVDs to streaming, and from streaming to original content. . With streaming technology firmly established, Netflix’s focus is now on producing original content — sometimes in experimental formats. Instead, the company strives to be “the best global entertainment distribution service.”

Innovation 107

Innovation Newsletter Technology Content 107

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not product-centric. That idea became Arist, the first text message university, which was just named a finalist in Fast Company ’s 2019 World-Changing Ideas competition. Are they costing your users/members/customers time? I’m not surprised.

DC 221

DC Washington Content Education 221

Blue Sky eLearn

JANUARY 7, 2019

But, think about it — companies like Radio Shack, Circuit City, and Kodak have all disappeared, even though the products they delivered have not. While the perfect business model may not exist, Sheri shares some trends with us and takeaways that may help you pivot your business to be more successful in 2019. Higher churn rates.

Examples 129

Examples Education Content Products 129

Higher Logic

FEBRUARY 7, 2019

Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Speaking of strategy, check out: Ace 2019 with 6 Expert Marketing Strategy Tips. Video Content Marketing. Bonus: Relatable GIFs ??. Conducting surveys. Put them to work together!

Marketing 149

Marketing Video Resources Content 149

Velvet Chainsaw

OCTOBER 14, 2020

In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Content & Experience – speak at session, track sponsor, keynote sponsor, webinar, Q&A sessions, blog, podcast, etc. Trusted Platform.

Revenue 127

Revenue Leadership Social Media Price 127