Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Benefits of Community for Your Organization. Where Communities Fit into Organizations. Benefits of Community for Your Organization.

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Strategy Report Team Cost 195

Associations Now

JANUARY 3, 2019

As expenses rise, particularly for cultural organizations, membership programs become more important than ever to maximize support. Also: Before AI hits marketing full force, here’s how you should approach personalization. And in 2019, membership programs might matter more than ever before. “If Dilenschneider says.

Revenue 100

Revenue Team Review Marketing 100

Associations Now

JANUARY 1, 2019

We asked a few association professionals what their 2019 membership resolutions will be. Before the clock struck midnight to close out 2018, we asked a few of them to share a membership resolution they’ve made or a goal they plan to reach for in 2019. I’ll be honest: This is a resolution that I will strive to keep in 2019.

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Indianapolis Maryland Chicago Survey 90

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 97

Content Social Media Member Engagement Team 97

GrowthZone

JUNE 4, 2019

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. As predicted by respondents in the 2019 Association Industry Trends survey results , Artificial Intelligence (AI) is already impacting association marketing.

Email Marketing 128

Email Marketing Marketing Survey Tips 128

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. At its core, #member onboarding is about reassuring new #constituents that they made a good decision and should stay involved with your organization. Also: engaging members during onboarding.

Technology 73

Technology Content Software Review 73

Associations Now

OCTOBER 2, 2018

How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”.

Email Marketing 77

Email Marketing Project Price Committee 77

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. Presently, a large majority of associations do not have an education strategy.

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Education America Price Strategy 82

Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior.

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Social Media Strategy Survey Tips 62

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

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DC Washington Member Engagement Content 293

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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DC Washington Learning Management System LMS 275

Higher Logic

JUNE 19, 2019

To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For example, &pizza presented their new customer experience strategy at Forrester CX NYC: The pizza company is now using text messaging as its only form of customer support and communication.

Strategy 136

Strategy New York Examples Resources 136

Associations Now

APRIL 13, 2020

As digital strategist Marianne Kay explains in an EContent article: “Omnichannel content is the creation, management, and delivery of content to multiple marketing channels in a cohesive, customer-centric way. Here’s a three-pronged strategy. Establish a distribution strategy before you develop content.

Content 99

Content Strategy Survey Video 99

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Slefo, Ad Age ). More info/register.

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Vermont DC Washington Education 285

Association Success

APRIL 1, 2019

In his book The Open Garden Organization: A Blueprint for Associations in the Digital Age , Amith Nagarajan aims to create a movement that modernizes the philosophies and practices of associations to drive progress forward within their organizations, and change the way people outside the industry views it.

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Software Newsletter Association Software Maine 113

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

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Video Washington Social Media DC 285

Associations Now

JUNE 5, 2019

Is now the time to remove the term “big data” from your vocabulary and rethink how you can best become a data-driven organization? You may be using data, but are you integrating data deep into your organization’s DNA? Big Data and AI Executive Survey 2019 , but the challenge is trying to build on that work organizationally.

Organization 106

Organization Survey Project Tips 106

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

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Chicago DC Content Washington 170

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads.

Marketing 80

Marketing LMS System Education 80

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Washington DC Library Tips 186

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. My path to wearing Allbirds took several steps, typical of an omnichannel marketing campaign. Take me as an example.

Marketing 88

Marketing Member Engagement Strategy Report 88

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs. Download now

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

GrowthZone

JANUARY 24, 2019

In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. Offering incentives: 55% of growing organizations offer membership incentives whereas only 44% of those reporting no growth offer incentives.

Strategy 64

Strategy Survey Report Content 64

Expo Logic

JANUARY 28, 2019

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.

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eBook Technology Social Media Innovation 34

Associations Now

JANUARY 18, 2019

Here’s how to plan an efficient tech strategy. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce. To jumpstart your technology strategy, Hopkins recommends: Strategizing your tech goals. “By

Technology 69

Technology Strategy Class Tools 69

Smooth The Path

JUNE 18, 2019

But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. Left on their own, new members flounder around and eventually start ignoring the association because they don’t understand how the organization can help them. Start ASAP.

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Three Things Organizations Must Do to Stay Safe with ChatGPT Who isn’t using ChatGPT, Bing AI and Bard these days?

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Where did Americans move in 2019? This series of 15-minute videos cover hot topics and issues related to 501c organization management. Are there communication gaps across your organization? Pamela Bump, HubSpot ).

Arlington 359

Arlington Social Media Content DC 359

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 62

Marketing Analysis Social Media Report 62

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Los Angeles DC Washington Phoenix 186

Associations Now

DECEMBER 11, 2019

No matter the industry, it’s important for organizations to be diverse. How do you promote diversity within your organization? First, gather data to find out why your organization is not reaching diverse candidates. From there, your organization can create a plan of action that is backed up by data.

Organization 53

Organization LMS millennials System 53

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87