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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? Looking to the Future: Heart, Soul, and the Right Tools. Be willing to learn.

Marketing 257
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Use a common reporting tool so that everyone has access to a common set of metrics. Marketers will soon have even more tools at their disposal to make personalization more precise. You already know the answer.

Marketing 184
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2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Higher Logic

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways.

Report 166
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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started. As a journalist, one tool I live and die by is my calendar. What does it look like and how do you use it?

Content 97
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Influencer Marketing in 2019: 5 Trends to Watch

Associations Now

Where the tool might have found its use a few years ago as an option for major celebrities to make money off their social presence, the appeal of the concept is reaching ever-smaller influencers , and it’s creating new opportunities for associations to get in on the game. After all, we wouldn’t be following them if we didn’t like them!

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

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From Stagnant to Stand-Out: 3 Strategies to Differentiate Your Customer Experience

Higher Logic

To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For example, &pizza presented their new customer experience strategy at Forrester CX NYC: The pizza company is now using text messaging as its only form of customer support and communication.

Strategy 136