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A Look Back at 2020

SBI

Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Our small business and our nonprofit association partners were shaken at the beginning of the pandemic, and there was no way of knowing how severe the impact would be on the other side of the calendar year.

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Association Brain Food Weekly: 10.30.20

Reid All About it

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. EDT – 5 Keys to Association Website Success in 2020 (and Beyond).

Revenue 341
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Association Brain Food Weekly: 2.12.21

Reid All About it

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. . The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. You’d think virtual events would be #1 on every “top posts of 2020” list.

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How to Set a Vision, Fast

Associations Now

Research and organization set the tone—and generated revenue too. In late 2020, the board of the National Asphalt Pavement Association (NAPA) wanted to focus more on goals relating to climate and sustainability. Richard Willis, VP of research, engineering, and technology at NAPA.

How To 63
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest. The future of work.

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Association Brain Food Weekly: 2.19.21

Reid All About it

They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Revenue 322