Higher Logic
JUNE 5, 2020
2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value. Online Community Strategy. Want to level up your community strategy? Online Community Strategy. 22% have no documented strategy. 24% have a draft strategy.
Higher Logic
OCTOBER 21, 2020
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Email campaigns? Virtual events?
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Higher Logic
JUNE 17, 2020
For example, in their 2020 report (available below), The CR highlights return on investment (ROI) for communities with an approved operational, measurable strategy, identifying a positive dollar value for both members and organizations. And what does the data show? Change is happening because of communities.
Association Analytics
JUNE 17, 2021
Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. For example, in 2020, when everything was remote, did your attendance spike because people could attend virtually?
Protech
OCTOBER 6, 2020
For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. . Transforming Association Revenue Models . Virtual events, and the data analytics that come with it, are changing that for the better. .
Velvet Chainsaw
APRIL 14, 2021
For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability. Revenue for anchor exhibitors cannot be recognized until that happens.
Ewald Consulting
JANUARY 11, 2022
Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. That means fewer in-person conferences and, potentially, reduced revenue for your association. The way associations are making money is changing. Not a chance.
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