Association Freak

MARCH 1, 2024

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. Here are some of the transformative strategies and innovations we see shaping the future of associations.

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Another is persuading members to make time for association engagement. These ideas can also be used when reviewing the comprehensive member onboarding processes and campaigns that your organization has set up.

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DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Post-event attendee engagement. They also identify common pitfalls you might encounter.

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JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Dirty data.

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Need help with your 2024 plans? Have a proposal due, but no new ideas?

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APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. s 2024 Association Economic Outlook Report , is optimistic. Engagement scoring. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Explore practical tips and strategies to initiate your data hygiene journey.

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

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JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Leadership development for young members.

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APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members.

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APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. by Tony Rossell, Marketing General Inc. Ready to veg a bit?

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NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. At Associations Now, Hannah Carvalho describes how a chapter of the American College of Physicians helped student members launch and run a podcast. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Board buy-in on tech.

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FEBRUARY 9, 2024

eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Leave with tools you can use today to build a strategy that best fits your organization.

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NOVEMBER 10, 2023

Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

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FEBRUARY 2, 2024

m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

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SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design. CAE credit. More info/register. 1 CAE credit.

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OCTOBER 20, 2023

Bulletin describes several ways a member app can enhance and foster member engagement. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Market perception.

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FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association. Digital initiatives. Webinar latecomers.

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SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Membership value.

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DECEMBER 22, 2023

In this post, they suggest questions to ask sponsors in the first quarter of 2024 and information you should share with them about your association. They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that help you achieve event goals. Event gamification.

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MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Looking to Engage Gen Z? Credit card processors. 1 CMP credit. More info/register.

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SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register.

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OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Association Analytics Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics Tue 10/31 at 11 a.m. Value proposition. More info/register.

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CMA Solutions

MARCH 14, 2024

DEI & Accessibility Initiatives, Magazine Rebrand Powered Member Engagement Efforts at ESPA, IMARK PRINCETON JUNCTION, N.J.—March Likewise, ESPA’s accessibility toolkit provided venues and destinations with strategies to make events universally accessible.

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APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Join us as PAR members share metrics their teams are tracking, effective reporting practices and accountability tactics that lead to successful outcomes. More info/register (members only).

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Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. This lack of segmentation could be why 40% of associations have trouble engaging with new and younger members.

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FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.

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FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment.

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Disciple Media

DECEMBER 6, 2023

This guide delves deep into the world of online community platforms, offering insights into the top alternatives to Mighty Networks in 2024. Engagement features: Provides robust tools for member engagement and interaction. The monetization strategies available will depend on the platform’s specific features.

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JANUARY 27, 2023

Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 10-1/2 Basic Things Every Association Executive Should Know About the Law Hear strategies and tips to better understand your association and to help alleviate the legal review “black hole.” Episodes publish at 8 a.m. CMP credit. More info/register. CAE credit.

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