Spark Consulting

Want to Generate Explosive Membership Growth?

Spark Consulting

Join me and the nice folks from Grype Digital on Tuesday, October 12 at 3:30 pm ET for Explosive Growth for Associations Through Better Membership Management , the second episode of their second season of video podcasts.

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Engagement Lessons from the Pandemic

Spark Consulting

Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which I think others would benefit from thinking about, so I’ll be doing a few related blog posts.

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Salon Conversation: Digital Transformation

Spark Consulting

Join me and Maddie Grant for the next Association Women Technology Champions Salon on Wednesday, October 13 at 4 pm ET.

Which Is Better: a Lot from a Little, or a Little from a Lot?

Spark Consulting

One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members lightly engaged or fewer members more deeply engaged?

WW2 to COVID-19: How Remote Tools Help Reinforce Development Post-Program eLearning

Speaker: Pat D'Amico, Founder and CEO of About-Face Development

In a world where virtual learning is here to stay, answering the question of “What now?” requires us to thoughtfully evaluate how we got here and how we can leverage the knowledge gained during the pandemic to address one of trainings greatest historical challenges – how we reinforce learning to move from knowledge to behavior change. Join Pat D'Amico, Founder and CEO of About-Face Development, LLC, for this illuminating discussion on how to keep the gears turning

Engagement: What About Scoring?

Spark Consulting

Back before Maddie and I launched The No BS Guide to Digital Transformation , I had been writing a brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association.

Tips for Working from Home

Spark Consulting

I have to caveat this by saying I can’t help you with what do to with your kids (I don’t have any myself) or with your team telework tech (it’s just me here at Spark). I have been working for myself from my home office for nearly eight years.

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Digital Transformation: Want to Learn More?

Spark Consulting

Help Your Members Find the Signal in the Noise

Spark Consulting

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued.

Digital Transformation: Where Do I Start?

Spark Consulting

This is what it really comes down to, right? Learning about what digital transformation is (and isn’t), why it matters, what barriers are unique to associations, what advantages our industry has – that’s all interesting and useful.

Why Most eLearning Fails: How to Create eLearning that Gets Results

Speaker: Tim Slade, Speaker, Author, and Creator of The eLearning Designer's Academy

In this session, we will explore many of the reasons why most eLearning fails and the components that contribute to bad eLearning design. we will also explore how bad eLearning design can negatively affect the learning experience. Finally, this session will walk you through several practical methods you can immediately apply to fix your bad eLearning courses.

Culture Change + Vendor Selection

Spark Consulting

As my The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward co-author Maddie Grant is fond of quipping, that’s what digital transformation is: culture change + vendor selection.

Formality Is Not Always Good

Spark Consulting

Associations tend to default to a formal tone in communications. It feels safe. It can be hard to nail being appropriately funny, and no one ever got in trouble for being excessively formal, right? Well, no.

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Why Do Associations Struggle With Digital Transformation?

Spark Consulting

What IS “Digital Transformation” Anyway?

Spark Consulting

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.).

Does Your Company Need Help Solving These 4 Common eLearning Challenges?

If you want to know how to get ahead of the game and avoid the common mishaps in selling your eLearning courses, you’ve come to the right place! Lambda Solutions has identified the most common and costly challenges faced by eLearning providers today.

Preview: The No BS Guide to Digital Transformation

Spark Consulting

I’m so excited to announce that the next Spark collaborative whitepaper will be dropping ONE week from today.

Engagement: You’re Doing It Right!

Spark Consulting

One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from them?

Looking Back, Looking Ahead

Spark Consulting

Today marks one year since DC shut down for the pandemic. I wrote a Twitter thread to memorialize that fact, and realized I should probably have written a blog post, even though it’s not very association-y. So here it is. One year ago today, DC shut down for the pandemic.

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The Ask Matters

Spark Consulting

About two weeks ago, DC’s mayor, Muriel Bowser, held a series of virtual budget engagement forums to share her draft budget for FY2022. The format her team chose was extremely clever.

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Deliver Effective Online Education and Events Your Members Will Love

This guide identifies the biggest challenges for associations moving their training online and provides practical solutions so that you can hit the ground running. Download now to keep your members engaged and growing even in times of COVID-19.

Three Challenges – Three Opportunities

Spark Consulting

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009.

Associations Are Communities

Spark Consulting

It’s time to act like it.

Partnership v. Membership: Wrapping Up and the BIG Question

Spark Consulting

The Partnership v. Membership blog point-counterpoint series I was writing with Lewis Flax got abandoned a little abruptly almost exactly one year ago. I don’t know about you, but I could use some closure.

What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.”

The Pro’s Guide To Getting The Best ROI From Your New LMS

You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!

Everything You Ever Wanted to Know about Digital Transformation…

Spark Consulting

…but were afraid to ask. Organizations of ALL types – for profit and tax exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go digital, continue to lag. Why is that? In our new whitepaper, Maddie Grant, co-founder of PROPEL , and I posit that it’s all about culture.

We Have a Match!

Spark Consulting

Update on my fall fundraising for Reading Partners (where I’m both a tutor and a board member): My initial goal was $1000, and, with ten days still to go in the campaign, I’ve raised $1300! To everyone who’s given so far, HUGE thanks.

NP Tech Podcast: Cut Through the Clutter

Spark Consulting

A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation.

Partnership v. Membership: Communicating Change

Spark Consulting

Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the members who will be affected?

eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

Content Curation: Your Association’s Secret Weapon Against Information Overload

Spark Consulting

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? You’re in luck! Thanks to our host Impexium, there’s a free recording available at the Impexium website. In the webinar, Hilary and I: Outline the problem of information overload. Discuss what content curation is – and isn’t.

Membership Q&A: Online Communities?

Spark Consulting

No, I’m not going to get into which white-label platform you should use – for that, we have ReviewMyCommunity. Take one step back: white-label or public ? That is, the publicly-available, commercial platforms (LinkedIn, Facebook, and their ilk). This is a tough one. The advantage – and it’s a BIG one – of using a public platform is that your members are already there. They already know how to access the site. They already have an account.

Member-Centric Engagement Webinar RESCHEDULED for September 2

Spark Consulting

Mark your calendar to join me Wednesday, September 2 (NEW DATE!) at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement.

Your Members Are Overwhelmed

Spark Consulting

That’s the bad news.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Postponing Member-Centric Engagement Webinar

Spark Consulting

Out of respect for the ongoing uprisings protesting the murder of George Floyd and longstanding, unaddressed racism and racial discrimination in American society, I’ve requested that Association Insights postpone our scheduled Wednesday, June 3 webinar, Leading Engagement from the Outside In, to a later date.

Membership Q&A: Why Won’t They Join?

Spark Consulting

Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET, or it may be because it isn’t there. They don’t see value yet. What that means is that you’re moving too fast.

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Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry.

Member-Centric Engagement Has Never Been More Critical

Spark Consulting

Join me Wednesday, June 3 at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.