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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree.

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4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business. Technology and engagement techniques like online communities can help. Technology and engagement techniques like online communities can help. How to Tackle It.

How To 221
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Leverage Technology; Don’t Be a Slave to IT

Association Adviser

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Social Media 2.0.

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Association Brain Food: 4.21.23

Reid All About it

They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. How are L&D leaders leveraging immersive technologies to further their learning efforts? Membership marketing. AI and associations. CAE credit. More info/register. More info/register.

Education 195
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SCD Group: Social Media & Internet have replaced 2 of top 3.

SCD Group

Social Media & Internet have replaced 2 of top 3 reasons members join: What does this mean for your association? It examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. 5 articles + 1 Discussion Thread: Readings of the. Causeaholic. AMR Management Services.

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Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Yes, technology is changing. Geoff Drake, senior web writer for the Monterey Bay Aquarium (what a cool job!),

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? Think of the subject line as the headline to the article – and don’t be afraid to make it creative! Think of it the same way you would as headline writing for articles. Socially Superb. But, what if they do?