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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 257

Survey Project Strategy Education 257

Reid All About it

DECEMBER 4, 2020

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” More info/register (fee for MPI non-members). Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. 1 CAE credit.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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NOVEMBER 24, 2023

Next gen marketing. – Event Apps 101: Your Playbook for Creating Engaging Event Experiences Find out how to use an event app to streamline attendee communication and engagement for your annual conference, seminars, webinars, galas, and more. More info/register. 1 CMP credit. More info/register. 1 CMP credit.

Arlington 263

Arlington Los Angeles Atlanta Technology 263

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SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Hear about some major considerations for online engagement. Maximizing Member Engagement in the COVID-19 Era. Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

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JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. Discover innovative approaches to enhance member engagement. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

EventMobi: Association Events

AUGUST 11, 2023

Make the directory public or private depending on member preferences and the type of association you’re running. Members-only spaces. Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

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AUGUST 27, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Craft the Perfect Member Journey to Keep Your Members Engaged.

Tampa 200

Tampa Revenue Education Content 200

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

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SEPTEMBER 4, 2020

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Layla Masri at Yes& offers 22 tips from the virtual conference trenches. Hybrid conferences. Bias in conferences. Sending website traffic to members. Virtual event tips.

Montana 322

Montana LMS Revenue Recruiting 322

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JUNE 12, 2020

Virtual conference of the week. The CB Insights Tech Conference is relying on a session format that looks much more interesting than the standard association conference. Hear about some major considerations for online engagement. Identify signals in the market that can impact how you operate. More info/register.

Montana 243

Montana Leadership Tools Innovation 243

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FEBRUARY 7, 2020

Exhibitors want to stay loyal to industry conferences and trade shows, but they are weighing the expenses against the decreasing ROI. A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). 20 incredibly useful things you didn’t know Google Maps could do. (JR

Chicago 243

Chicago Baltimore Education Content 243

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MAY 8, 2020

Virtual conference networking. Find yours on the Feeding America website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Gerd De Bruycker, marketing director at Cisco Systems.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Oh yeah, pandemic, virtual conferences, faltering economy and all that. What happens after your virtual conference. Virtual conference success story. Anti-Racism Resource List.

Innovation 273

Innovation Conference FAQ Industry 273

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. But, virtual conferences did dominate the rest of their list. . Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

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DECEMBER 1, 2023

Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.

Arlington 268

Arlington Technology Strategy Los Angeles 268

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SEPTEMBER 22, 2023

Learn about the dynamics of word-of-mouth marketing and strategies to supercharge it, peer-to-peer knowledge sharing sessions for your members that require minimal pre-work yet provide deeper engagement, and ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.

LMS 268

LMS Revenue Education Strategy 268

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MARCH 27, 2020

The weekly list of free educational events and resources for the association community… The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. She shares proven tactics for engaging audiences during virtual conferences. Think of it as your good deed for the day.

North Carolina 221

North Carolina Technology Louisiana Conference 221

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NOVEMBER 11, 2016

Elisa Pratt, chief global member engagement officer, ASIS International. Keep up with the exciting tech disrupters that planners are adopting to bring engagement and productivity to their meetings and conferences: beacon technology, drones, Snapchat, and augmented/virtual reality. Tue 11/15 at 2 p.m. 1 CMP credit.

Handbook 239

Handbook Washington eBook DC 239

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

millennials Resources North Carolina Certificate 150

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APRIL 24, 2020

Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. WBT Systems also shares ideas specifically for preparing and engaging attendees and learners for virtual education via Zoom. Find yours on the Feeding America website. Makes sense. Survey re going virtual.

North Carolina 243

North Carolina Survey Strategy Conference 243

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MARCH 20, 2020

Conference sponsorships. Associations are already taking a huge financial hit by having to cancel conferences. Bruce Rosenthal says there’s a better approach to working with conference sponsors. Emerging member needs. You can find yours on the Feeding America website. Good Morning America, YouTube ).

North Carolina 221

North Carolina Technology Strategy Revenue 221

MemberClicks

SEPTEMBER 20, 2023

Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy. How the right medical association software does it: Automating tasks like renewal/dues reminders and member emails, adding efficiency to your day-to-day.

Association Software 52

Association Software Software Organization Certificate 52

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. . More info/register. Host: ASAE Tue 4/25 at 11 a.m. – CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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MAY 1, 2020

This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”. Engaging virtual attendees. Virtual conference session formats. Find yours on the Feeding America website. Virtual event sponsorships. Fri 5/1 at 1 p.m. –

North Carolina 273

North Carolina Revenue Strategy Education 273

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JULY 23, 2021

Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195

Video Technology Content Strategy 195

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

Case Study 76

Case Study Texas Guidelines Revenue 76

Aaron Wolowiec

JULY 22, 2014

Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets.

Social Media 100

Social Media Recruiting Recruitment Report 100