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Association Brain Food: 12.1.23

Reid All About it

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. 1 CMP credit.

Arlington 271
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.

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Looking Back to Move Forward With Member Data

Associations Now

The Entomological Society of America recently undertook this kind of exercise to reconfigure its engagement and retention strategy for young members. To move its engagement and retention strategy forward, ESA created a “lifecycle” membership model. Member Inputs. She expects her members to dissect the data further.

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Association Brain Food Weekly: 1.22.21

Reid All About it

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Troy Pfeffer, Partnerships Director, Howspace North America. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Virtual volunteer fatigue. Sponsorships. More info/register.

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Make the Most of Your Social Media

Associations Now

Susan Waldman, chief marketing and communications officer at Meals on Wheels America, spends a lot of time using social media to share the stories of its members, who are local Meals on Wheels organizations. One other great feature of social media is it offers tons of metrics that allow you to see whether a strategy is working in real time.

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Association membership is on the rise

Aaron Wolowiec

I also love my World Market membership because, well, I enjoy the wine discounts. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. I love my Barnes and Noble membership.

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Best Benefit Ever: A Coffee Association With Plenty of Perks

Associations Now

While coffee drinking may be on the decline in America , it’s still one of the most popular beverages on the market. Members can also access market research , including a discounted annual National Coffee Drinking Trends report and an in-depth assessment of the rising popularity of single-cup brewing. Why it works.