Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Generation Z. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Association Adviser

JUNE 5, 2017

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61

America Team Puerto Rico Discount 61

GrowthZone

JANUARY 17, 2023

The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 66% of those polled believe their members recognize the unique value of their organization,” said John Cook, GrowthZone Senior Vice President of Marketing. “It

Survey 78

Survey Revenue America Software 78

GrowthZone

JANUARY 17, 2023

The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. The survey results show promise for consistent growth in this industry moving forward,” said John Cook, GrowthZone Senior Vice President of Marketing. 230 john.cook@growthzone.com.

Survey 78

Survey Industry Revenue America 78

Reid All About it

SEPTEMBER 22, 2023

I’m happy to feature it as long as it’s not too product-centric. Host: 6Connex Speakers: Dahlia El Gazzar, event technology strategist and the founder, DAHLIA+ Agency Stephen Kaufman, founder and chief product officer, Inriver Henry Tran, CTO, 6Connex Tue 9/26 at 12 p.m. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Member recruitment. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Sponsored educational programs. ‘It

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. 1 CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. Both initiatives increased engagement and generated new revenue streams.

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Aaron Wolowiec

JULY 15, 2014

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. associations’ business activities with countries outside North America. Commitment. Good business acumen.

America 100

America Revenue Strategy Report 100

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. I’ll be happy to feature it as long as it’s not too product centric. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

SEPTEMBER 11, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. More info/register. Host: Cvent.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

DECEMBER 1, 2023

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JANUARY 22, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. . More info/register.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? I’ll be happy to feature it as long as it’s not too product centric.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Reid All About it

MARCH 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Host: American Marketing Association. Wed 3/9 at 1 p.m. More info/register.

Class 195

Class Certificate Content Committee 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. I’ll be happy to feature it as long as it’s not too product-centric.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. I’ll be happy to feature it as long as it’s not too product centric. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Yes, it does!

Directory 130

Directory Education Software Innovation 130

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. I’ll be happy to feature it as long as it’s not too product-centric. Gerd De Bruycker, marketing director at Cisco Systems. Presenter: Lori Pugh Marcum, CMP, CMM, HMCC, Lead Manager, Event Programs & Production, Meeting Professionals International. Host: PCMA. Presenters.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

FEBRUARY 14, 2020

I got a chuckle out of Amanda Kaiser’s post about those shifty characters who live in the office with us: Productivity, The Muse, Effectiveness and Procrastination. WBT Systems provides advice that will hopefully keep Productivity at their side and Procrastination locked out. Matthew Doyle Olson, Product Manager, Mediasite.

DC 243

DC Content Education Washington 243

Reid All About it

MAY 28, 2021

10 mindfulness tips to help boost your focus and productivity—excellent suggestions and very doable. I’ll be happy to feature it as long as it’s not too product centric. An event planner is the sixth most stressful job in America. Analytics in Action: How to Boost Event Registration Revenue with Data. Quick hits.

Innovation 284

Innovation Technology Survey Team 284

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. Sherry Budziak,orgSource ) Neurodiverse candidates increase productivity and growth—here’s how to support them. I’m happy to feature it as long as it’s not too product-centric. Jessica Stillman, Inc.

Education 195

Education Committee Recruiting Recruitment 195

Association Adviser

MARCH 27, 2018

In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning. Beyond generating non-dues revenue, advertising can engage association members and supplement a publication’s content strategy.

Tools 61

Tools Revenue America Communications 61

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Some of these expense increases are due to labor issues, supply chain and pressure to restore revenue by venue owners and cities to at least pre-pandemic levels.

Cost 59

Cost Price Survey Revenue 59

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Sponsor placements.

Examples 130

Examples Directory Software Video 130

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. Troy Pfeffer, Partnerships Director, Howspace North America. The 2021 Event Marketing Reboot (#ExpoChat on Twitter).

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Potomac Core

OCTOBER 30, 2018

GCCA is just one textbook case, several other organizations, including the American Bakers Association , the Association for Print Technologies , the American Staffing Association , and Jewelers of America are utilizing similar strategies. Engineering Standards – Helping manufacturers provide safer products. Bill Watters.

Industry 164

Industry Analysis Committee Team 164

Associations Now

APRIL 10, 2013

Adjusting business models and finding new sources of income helped the newspaper industry slow its revenue decline to just 2 percent in 2012. The newspaper industry’s revenue peaked in 2005, and it’s been downhill ever since. When I see organizations creating new revenue streams that work, it is always because it meets a member need.

Revenue 40

Revenue Industry New York America 40

GrowthZone

JULY 24, 2018

Membership software was initially offered as desktop (boxed) software product when it was first introduced. With SaaS products, updates are free and happen automatically. Pricing available on the GrowthZone website and product demos available upon request. Product demo available upon request. Headquartered in Nisswa, MN.

Software 84

Software Association Management Austin Atlanta 84