Influence Across America

Spark Consulting

Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too.

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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. AGC of America’s “Why Join?”

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

Girl Scouts Changes Approach to Member and Adult Volunteer Recruitment

Associations Now

A new grassroots and social media campaign aims to reverse declining membership and volunteer numbers for the Girl Scouts of the United States of America. In the last decade, the Girls Scouts of the United States of America (GSUSA) has seen youth membership numbers fall from 2.9

What Makes the Association D+I Environment Unique?

Spark Consulting

The Entomological Society of America has created a strong code of conduct for their events that not only aims to reduce instances of harassment at events but also provides a concrete action plan for dealing with them appropriately when they do occur. The Geological Society of America has responded creatively to the dual imperatives to recruit more people into the field and to increase the diversity of those recruits. In short, relationships.

Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA.

Good data, good decisions

Aaron Wolowiec

Take the Entomological Society of America (yes, bugs). Students comprised 30 percent of its membership, and as such, the association had been focusing on recruiting and retaining students. Big data equal big opportunity. It sounds simple, but for most associations, it’s not.

Association membership is on the rise

Aaron Wolowiec

And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. I love my Barnes and Noble membership.

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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. How did PEN America identify where to locate its first six chapters?

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Worldwide Priorities

The Membership Blog

I guess it wasn’t a complete surprise that the biggest challenges were the same, regardless of whether the Section was in Africa, Asia-Pacific, Europe, or the Americas. associations governance and leadership hbas leadership Membership nonprofits chapter participation chapter presidents leadership conference membership recruitment retentionSPE (the Society of Petroleum Engineers) is a great organization.

This Is Not a Good Look for Us

Spark Consulting

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry.

Membership Hack: Logo Sharing

Associations Now

Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers. Members who join the Air Conditioning Contractors of America are encouraged to share ACCA’s logo.

To Boost Global Membership, Get Flexible

Associations Now

Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country. Have you had success recruiting international members?

Members Hire Constant Transformation

Potomac Core

Talent Recruitment and Development – The Association supports efforts to Recruit Refrigeration Engineers, Partner with Supply Chain programs to Recruit Students at Universities and Colleges and reduce worker turnover by sharing best practices in support of worker on boarding programs.

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Membership Hack: Pay-What-You-Can Members

Associations Now

SHAPE America is testing a new way to recruit and win back members: letting them decide how much to pay in dues. This year, SHAPE America, the largest U.S. How to hack it?

Daily Buzz: How One Association Is Re-Creating History

Associations Now

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. The Blue Sky eLearn blog shares how to recruit high-quality experts.

How Prepared Is Your Organization for an Aging Workforce?

Associations Now

Find out why recruiting, retaining, and capitalizing on the know-how of older workers makes good business sense. New research from the Society for Human Resource Management indicates that only about a third of organizations are preparing for a workforce that skews older.

Looking Back to Move Forward With Member Data

Associations Now

The Entomological Society of America’s new membership study looks at member data to shed light on current challenges like young member retention. How has member data helped you to rethink a recruitment, retention, or engagement strategy?

Members Hire Industry Advocacy and Promotion

Potomac Core

GCCA is just one textbook case, several other organizations, including the American Bakers Association , the Association for Print Technologies , the American Staffing Association , and Jewelers of America are utilizing similar strategies.

Awesome Association Marcomm Jobs – Week of July 24


Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy Social Media Manager. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Air Force Association Proposes Alternative to Space Force

Associations Now

Air Force has led the armed forces in establishing America’s space capability such that it is unrivaled in the world,” AFA says in the paper.

Sweet Association Social Media & Marketing Jobs – June 21


Manager, Membership and Marketing , National Investor Relations Institute – Recruitment and retention: Develop, implement, and analyze membership marketing plans to meet association goals. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Wine comes in at the mouth.

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Why Measuring Member Engagement for Unions is More Important Now than Ever Before


In the past, unions have had a relatively easy time recruiting members and collecting dues. Part of this reduction may well be the changing nature of employment in America – particularly a reduction in manufacturing and traditional labor jobs.

Association Brain Food Weekly: 11.4.16

Reid All About it

Since I love to cook, America’s Test Kitchen Radio is another favorite. Katherine Matthews, database manager, Entomological Society of America. Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential.

2014 is done. Bring on the New Year!

YourMembership Blog

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals, but every association and membership organization will need to recruit them and it can be done. Great News – America’s Hiring and Associations have a Reason to Celebrate.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. If you don’t have the time to create content, take the Public Relations Society of America’s approach. They’ve built content partnerships with recruiters and PR agencies. Recruiting millennial members.

Association Brain Food Weekly: 9.30.16

Reid All About it

Its first office outside North America was opened in Mumbai, India in 2015. The future of learning has been on my mind lately.

This Week’s Association Membership & Marketing Jobs


Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs.

A New Perspective on Work

Association Success

Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7 One of the current challenges is that our business systems aren’t structured to identify and recruit freelance talent. Is your association ready to maximize the growth opportunity that the changing freelance economy presents? million since 2014. That impressive statistic has significant implications for associations.

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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. Target member recruitment to underrepresented groups. Diversity and inclusion require more than just lip service.

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Extra, Extra! Get Attendees to Read (or Watch) All About Your Conference

Associations Now

Speaking of enlisting members, the Newspaper Association of America recruits a seven-member student news team to handle live coverage of its mediaXchange conference —a great way to get the next generation of industry leaders involved.

Partnership Builds Police, Community Relationships

Associations Now

The partnership is part of Big Brothers Big Sisters of America’s (BBBSA) national “Bigs in Blue” program , announced in November, which hopes to help bridge the gap between police and their communities. This year, the LA Rams are helping recruit LAPD volunteers.

New Partnership Seeks to Diversify Boards

Associations Now

NACD provides board-recruitment services to major corporations, small companies, and nonprofits. trillion and on pace to continue to grow $80 to $90 billion a year, Latino consumers are driving consumption growth in America,” LCDA president and CEO Esther Aguilera said in a press release. “We

Workforce Development Key for Senior Living Industry

Associations Now

million new recruits, according to a new roadmap report from industry group Argentum. But, according to a new report by Argentum, formerly the Assisted Living Federation of America, that’s how many workers are needed to help care for the country’s aging baby boomer population.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Associations advance America’s economic competitiveness through research and innovation agendas, workforce development initiatives and global thought leader communities. . AA : CPAs has long championed efforts to raise America’s financial literacy.

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Thursday Buzz: Advance Reading for #ASAE17

Associations Now

Read: “ Celebrity Chef Jeff Henderson: ‘America Is a Gumbo ,’” by Mark Athitakis, Associations Now , May/June 2017. Read: “ What a Recruiter Looks for in CEO Candidates ,” by Mark Athitakis, July 17. Can't Be There?

The Board Member’s Role as Face of the Association

Associations Now

By virtue of their position, association board members can be key players in member engagement and recruitment efforts. They all said they see the board as a valuable pool of “ambassadors” for recruiting and engaging members.

Uncertainty Around Student Loan Forgiveness Program Worries Nonprofits

Associations Now

But now nonprofit employees who have had their eligibility rescinded—including the four plaintiffs who currently or formerly worked for ABA, the American Immigration Lawyers Association, and Vietnam Veterans of America—are concerned they can’t pay back their student loans.