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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. Quick hits Why a membership renewal notice is not an invoice. |

Revenue 256
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Association Brain Food: 4.19.24

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In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. CAE credit.

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Association Brain Food: 10.6.23

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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CMP credit.

Revenue 256
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Association Brain Food: 2.2.24

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They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Print magazines. More info/register. 1 CAE credit. More info/register.

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Association Brain Food: 12.22.23

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They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that help you achieve event goals. Leave with tools you can use today to build a strategy that best fits your organization. Event gamification. EventMobi explains the psychology behind gamification.

Analysis 291
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Association Brain Food: 9.22.23

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You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” 1 CAE credit.

LMS 266
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Association Brain Food: 12.1.23

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Good things happen when you have good relationships with technology partners. At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” Project success stories. More info/register.

Arlington 266