Association Analytics

JANUARY 8, 2024

They simply observe what customers are shopping for to help inform the products and services they see in the future, giving weight to things viewed or searched more often. Create and communicate your value proposition When your association loses members, do you know why? For instance, Amazon doesn’t ask customers for behavioral data.

Strategy 169

Strategy Learning Management System Team LMS 169

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. Learn how your association can develop resilience and adapt to the effects the climate crisis will have on operations, member-facing programs, products and services.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 12, 2023

I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. I’m happy to feature it as long as it’s not too product-centric. Newsletters. But do you? shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 11, 2020

Participating associations will receive the full survey dataset and analysis as well as a data slice of the same analysis for their association. I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Project 370

Project Education Software Review 370

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. I’m happy to feature it as long as it’s not too product-centric. Membership, again.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. I’m happy to feature it as long as it’s not too product-centric. Member app. More info/register. More info/register. to 4:45 p.m.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. I’ll be happy to feature it as long as it’s not too product-centric. They explain why some learning experts say it causes more harm than good.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. I’m happy to feature it as long as it’s not too product-centric. So, join a rowdy and (probably) irreverent chat on all things event tech, AV production and event design going into next year.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. I’ll be happy to feature it as long as it’s not too product-centric. marketing and communication professional. Megan Burke Roudebush, Fast Company ).

Utah 370

Utah LMS Conference Technology 370

Potomac Core

OCTOBER 30, 2018

Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. Engineering Standards – Helping manufacturers provide safer products. Trade Events – Helping members generate sales, reach new markets & improve marine products. Bill Watters.

Industry 164

Industry Analysis Committee Team 164

Spark Consulting

AUGUST 20, 2019

Analysis paralysis (do your research, but don’t get so caught up in it that you forget to start building an actual relationship). The first communication a prospect gets from you shouldn’t be “JOIN NOW” – they have no idea who you are! Focus on mutual benefit. That level of commitment is WAY too high.

Discount 272

Discount Cost Analysis Certificate 272

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. I’ll be happy to feature it as long as it’s not product-centric. Tue 4/16 at 8:30 a.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Success

MARCH 14, 2019

Is the full potential of communicating advocacy efforts being reached? Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. But how many consciously connect those efforts back to membership recruitment and retention?

Discount 106

Discount DC Analysis Washington 106

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not product-centric. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

MARCH 5, 2021

I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. must join Fridays@4 first, it’s free). Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

MARCH 19, 2021

I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Allie DeCastro, Senior Product Designer, Splash.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JANUARY 18, 2019

I’ll be happy to feature it as long as it’s not product-centric. Presenter: Jason Askew, Product Marketing Manager, Cvent. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Here are the educational events scheduled for next week.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s

Survey 256

Survey Project Strategy Education 256

Reid All About it

JULY 24, 2020

I’ll be happy to feature it as long as it’s not too product-centric. While many organizations are aware of the learning sciences needed to propel their lifelong learning programs forward, they are unsure how to turn these great ideas into products that make professional learning better and into profitable products. Host: Cvent.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

SEPTEMBER 15, 2023

I’m happy to feature it as long as it’s not too product-centric. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Explore how to determine the shelf-life and market tolerance of your programs using a product lifecycle model.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 8, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Lori Pugh Marcum, CMP, CMM, HMCC, Lead Manager, Event Programs & Production, Meeting Professionals International. Hear about the successes – and stresses – of the virtual production process. Stay safe, stay well, take care. Tue 5/12 at 2 p.m.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

MARCH 26, 2021

I’ll be happy to feature it as long as it’s not too product centric. The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. More info/register. Host: Hopskip.

Innovation 259

Innovation San Diego LMS Strategy 259

Membership Marketing

NOVEMBER 29, 2018

Lack of Tracking and Analysis – When asked in the benchmarking research what the most significant data challenges associations face, 51 percent said they lack “marketing results tracking and analysis reporting” and 48 percent said they had “inadequate membership dashboards.” Others limit membership recruitment campaigns to once a year.

Marketing 81

Marketing Analysis Innovation Report 81

MemberClicks

FEBRUARY 2, 2024

Securing the right keynote speaker requires a blend of strategic planning, careful negotiation, and effective communication. Firstly, when reaching out to speakers, communicate if there’s any flexibility in your event dates. These speakers, with their insights and expertise, can set the tone and elevate the entire event.

How To 52

How To Review Social Media Cost 52

YourMembership

JUNE 21, 2012

Add-On Products. The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Associations. Chambers + EDCs.

Social Media 150

Social Media Software Membership Management Price 150

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. I’ll be happy to feature it as long as it’s not too product centric. Host: SOAR Community Network. Volunteer training.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

DECEMBER 3, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Find out how to think about your events through a product development lens. Learn how you can leverage a mobile app to communicate, engage, and provide unique value to your members. Fri 12/3 at 12 p.m.* – Building Your Meeting in 2022+. More info/register.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? I’ll be happy to feature it as long as it’s not too product-centric. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment. More info/register.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JUNE 19, 2020

They explain how communication plays a huge role in that effort. I’ll be happy to feature it as long as it’s not too product-centric. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences. Presenter: Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events.

Video 221

Video Conference Revenue Industry 221

Membership Marketing

FEBRUARY 7, 2018

One of my clients presented the following analysis to his staff. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? I believe that the optimal method is to base the analysis on incremental servicing cost.

Cost 49

Cost Revenue Analysis Recruiting 49

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. The product was an elegant document. The first modern concepts, such as the SWOT (strengths, weaknesses, opportunities, threats) analysis, originated at Harvard Business School in the 1920s.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. The product was an elegant document. The first modern concepts, such as the SWOT (strengths, weaknesses, opportunities, threats) analysis, originated at Harvard Business School in the 1920s.

Strategy 40

Strategy Analysis Membership Management Leadership 40

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . This will give you more confidence that your recruitment and retention efforts are going in the right direction.

Software 52

Software Association Management Price System 52

Reid All About it

SEPTEMBER 2, 2022

Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Host: Community Brands.

Project 47

Project Tips Technology Marketing 47

.orgCommunity

APRIL 26, 2020

Finance to provide analysis to manage and forecast budgets efficiently. Adopt the concept of the minimum viable product. Smart leaders are savvy recruiters. Now more than ever, it’s important to understand how your customers want to communicate. Start Today. Don’t wait for the ideal conditions. Build the Right Team.

Technology 52

Technology Innovation Leadership Tools 52

Reid All About it

DECEMBER 2, 2022

Their Virtual Show Flow Template is an Excel worksheet that includes tabs for the event overview, project timeline, event show flow (and example tab), production information, green room checklist plus worksheets for speakers and sponsors. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one.

Tips 41

Tips Video Content Marketing 41