Associations Now

AUGUST 31, 2017

Modern marketing depends on strategy, creative, communications, and audit, “and each of these must be aligned with the others to create the truly cohesive, engaging experience that consumers (even those in the association space) crave,” writes Tracy Talbot. Other Links of Note. Get your members activated. Cybersecurity alert.

Recruiting 45

Recruiting Recruitment Social Media Analysis 45

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Member app. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Association Analytics

JANUARY 8, 2024

AI can be used for brainstorming, content creation and ideation, event planning, content translations, data analysis, topic modeling, summary creation, and as chatbots or virtual assistants. Create and communicate your value proposition When your association loses members, do you know why? With all these uses (and more!)

Strategy 169

Strategy Learning Management System Team LMS 169

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Q4 Consultant Community Call We’re excited to open lines of communication for ASAE staff to update the consultant community and create a space for our consultant members to network with one another. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Associations Now

FEBRUARY 7, 2024

Determining your organization’s non-negotiable items, recognizing the importance of cultural fit, and providing clear communication before, during, and after the M&A can help ensure the short- and long-term success of the deal. Ensure that communication is inclusive,” Macchiarella said.

Newsletter 59

Newsletter Analysis Communications Recruiting 59

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. No plan, no progress. With podcasts, I’m like a ghost in the room. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. . – Marketing fundamentals. More info/register. CAE credits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Association Success

MARCH 14, 2019

Is the full potential of communicating advocacy efforts being reached? But how many consciously connect those efforts back to membership recruitment and retention? For years, technology has been disrupting the traditional portfolio of association member-value offerings. Far, far fewer.

Discount 106

Discount DC Analysis Washington 106

Spark Consulting

AUGUST 20, 2019

Analysis paralysis (do your research, but don’t get so caught up in it that you forget to start building an actual relationship). The first communication a prospect gets from you shouldn’t be “JOIN NOW” – they have no idea who you are! Focus on mutual benefit. That level of commitment is WAY too high.

Discount 271

Discount Cost Analysis Certificate 271

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

DECEMBER 11, 2020

Participating associations will receive the full survey dataset and analysis as well as a data slice of the same analysis for their association. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Project management basics. BYOB, obviously. Mon 12/14 at 11 a.m. –

Project 370

Project Education Software Review 370

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. Membership, again.

Revenue 256

Revenue Strategy Member Engagement United States 256

Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Specifically, the information and analysis delivered at an event can help bring progress within some sector of the host destination, while at the same time produce long-term recognition for the host organization,” Rob Carey says on MeetingsNet.

How To 63

How To Recruiting Recruitment Analysis 63

Potomac Core

OCTOBER 30, 2018

Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. Communications – Maintaining a positive reputation for boating. NMMA utilized survey research to understand its alignment with the Industry’s ”up-at-night” challenges and desired business outcomes.

Industry 164

Industry Analysis Committee Team 164

Association Success

SEPTEMBER 19, 2018

Boards need to take communication and collaboration seriously. It all begins with the recruitment process. A needs-gap analysis may help you to understand what’s missing - both in terms of background and skill set - and match prospective volunteers with your needs. That doesn’t make you the best parent!

Analysis 89

Analysis Recruiting Recruitment Process 89

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Thu 1/17 at 11:30 a.m. – 1 CAE credit. Thu 1/17 at 12 p.m.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. Presenters: Tim Zanker, CEO of O’Keefe Communications.

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

AUGUST 13, 2018

Have your membership recruitment methods evolved to adapt to online competitors? The more information you obtain, the easier it will be to fine-tune your membership recruitment process. Conduct a SWOT Analysis. Public education campaigns or workshops are a great way to start communicating that change. Seek inspiration.

Recruiting 60

Recruiting Recruitment Analysis Survey 60

Membership Marketing

NOVEMBER 29, 2018

Lack of Tracking and Analysis – When asked in the benchmarking research what the most significant data challenges associations face, 51 percent said they lack “marketing results tracking and analysis reporting” and 48 percent said they had “inadequate membership dashboards.” Others limit membership recruitment campaigns to once a year.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

Socious

NOVEMBER 17, 2016

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. Features like improved event management and sponsorship communications as well as opportunities to sell ads on the association websites and directories, mean additional revenue for associations.

Membership Management 100

Membership Management Software Directory Library 100

Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. The organizations reported varying levels of success, but after analysis, there are some clear takeaways. First, businesses and nonprofits should plan early.

millennials 100

millennials Social Media Case Study Analysis 100

YourMembership

JUNE 21, 2012

The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Working for a member-based organization is hard work.

Social Media 150

Social Media Software Membership Management Price 150

Associations Now

MARCH 24, 2017

According to Noah, finance teams often lack this deep understanding, are slow to adopt the latest technological solutions, and don’t have the business, people, and leadership skills to communicate and collaborate well. Once these challenges and gaps are addressed, finance will possess greater agility and be better able to integrate,” he said.

Report 63

Report Analysis United States Team 63

Reid All About it

SEPTEMBER 15, 2023

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 18, 2019

Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. Presenter: Carol Vernon, executive coach, founder, Communication Matters. More info/register. Host: Impexium.

DC 293

DC Washington Member Engagement Content 293

MemberClicks

FEBRUARY 2, 2024

Securing the right keynote speaker requires a blend of strategic planning, careful negotiation, and effective communication. Firstly, when reaching out to speakers, communicate if there’s any flexibility in your event dates. These speakers, with their insights and expertise, can set the tone and elevate the entire event.

How To 52

How To Review Social Media Cost 52

Reid All About it

MARCH 26, 2021

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World. Host: Hopskip.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. (must join Fridays@4 first, it’s free). Host: Fridays@4. Presenter: Caroline Francis, Ed.S, Mon 3/8 at 11 a.m. – More info/register.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s

Survey 256

Survey Project Strategy Education 256

Association Adviser

JULY 5, 2017

An analysis run by LinkedIn shows 85 percent of the full-time employed workforce consider themselves to be passive job seekers. Recent research from Naylor’s Association Communications Benchmarking Survey suggests that more than half (56 percent) of associations admit they have trouble engaging young professionals.

Recruiting 63

Recruiting Recruitment Analysis Tips 63

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Offering your members what they want and communicating that clearly is essential to member recruitment and retention.

Tampa 200

Tampa Revenue Education Content 200

Membership Marketing

FEBRUARY 7, 2018

One of my clients presented the following analysis to his staff. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? I believe that the optimal method is to base the analysis on incremental servicing cost.

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

MAY 8, 2020

Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. Tue 5/12 at 6 p.m. 1 CAE credit.

North Carolina 221

North Carolina Montana Conference Revenue 221