WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Analytics

MAY 17, 2021

Are you using it to increase revenue and lower costs per renewal? While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Acquisition Channel.

Analysis 192

Analysis Discount Revenue System 192

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? One effective way is to present the economic argument based on a lifetime value analysis. Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream.

Marketing 75

Marketing Revenue Analysis Cost 75

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. It exposes people to new ideas, prompts product and service use, and rapidly surfaces shifting needs.” – The State of Community Management Report 2020. Marketing (45%). Product improvements.

Analysis 272

Analysis Cost eBook Report 272

YourMembership

MARCH 20, 2012

Add-On Products. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Advantages. News + Press. Technology. Management Team.

Revenue 150

Revenue Directory Price Software 150

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). I’ll be happy to feature it as long as it’s not too product-centric. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Examine how transition plans and expanded reach can drive and protect advertising revenues.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.

Montana 259

Montana Revenue Case Study Conference 259

Nimble AMS

DECEMBER 27, 2022

The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. . Descriptive analytics .

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

NOVEMBER 26, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

DECEMBER 1, 2023

I’m happy to feature it as long as it’s not too product-centric. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – 1 CAE credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Research says alone time could yield more innovation.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JUNE 16, 2023

Don’t let your team get consumed by an obsession with productivity. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. I’m happy to feature it as long as it’s not too product-centric. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. Event apps. Fri 6/23 at 12 p.m.

Metro 195

Metro Strategy Technology Marketing 195

Membership Marketing

MAY 19, 2020

So how do you make a case for sustaining and even increasing your membership marketing budget? Here are the four essential values that members bring to an association that make a fully funded membership marketing budget a priority. Some of our data analysis shows that customers renew year over year at a rate as low as 7%.

Marketing 52

Marketing Revenue Analysis Course 52

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52

Associations Now

FEBRUARY 10, 2016

For instance, how does customer service, product quality, or employee engagement influence membership recruitment and retention downstream? Caraveli supports measuring nonfinancial drivers of success and treating revenue or member growth “as a byproduct of other things.” Don’t play the nonprofit card.

Analysis 40

Analysis Member Engagement Marketing Innovation 40

Nexus Marketing

MAY 17, 2024

Big-picture analysis How are we adapting our approach? If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Does it matter? The key takeaways What are AI Overview Results?

Content 52

Content System Analysis Resources 52

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. I’m happy to feature it as long as it’s not too product-centric. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Forj

MAY 18, 2021

They dive deep into the challenges associations face to determine product pricing, as well as Michael’s personal experience working with associations during the pandemic. This is where he found a unique opportunity to help associations determine how to price their products/services. It happens for two reasons.

Price 91

Price Analysis Products Discount 91

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis.

Case Study 120

Case Study Analysis System Revenue 120

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? They know the strengths of each product as well as its integration capabilities, the ways associations use the product, and the company’s culture.

LMS 166

LMS Learning Management System Proposal Blended Learning 166

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MARCH 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. Host: American Marketing Association.

Class 195

Class Certificate Content Committee 195

GlowGlobally

NOVEMBER 11, 2010

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. What is your market potential? Membership.

Products 60

Products Marketing Analysis Content 60

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. I’ll be happy to feature it as long as it’s not product-centric. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? 1 CAE credit.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. I’ll be happy to feature it as long as it’s not product-centric.

DC 293

DC Washington Member Engagement Content 293