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Association Brain Food: 6.14.24

Reid All About it

At Noema, former Google CEO Eric Schmidt discusses where AI is headed, when to “pull the plug ,” and how to cope with China and other evil players. Jim Yu at Content Marketing Institute explains how to adapt your SEO and content strategies for Google’s new AI Overviews and AI-powered search rankings. 1 CAE credit.

Arlington 212
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Association Brain Food: 9.15.23

Reid All About it

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Open Space events. Hear about ways AI can be used to help promote a webinar. 1 CMP credit. 1 CMP credit. More info/register.

LMS 259
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Association Brain Food: 12.1.23

Reid All About it

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Conference/abstract management. 1 CAE credit. . – 1 CAE credit.

Arlington 271
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Association Brain Food Weekly: 10.6.17

Reid All About it

Now the grocery industry has to figure out how to adapt their business to this new reality. Which brings up a question for every organization: How are your customers changing their behavior (or how will they), and how will that impact your industry? How to Build a Video Content Strategy for Your Event.

Arlington 158
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Association Brain Food Weekly: 9.22.17

Reid All About it

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – How to Curate: Putting Curation in Practice. Hear about how webinars can represent each stage of the buying cycle. – Content is Queen (Bee).

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Association Brain Food Weekly: 9.29.17

Reid All About it

HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance. As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. How to Strengthen Your Negotiation Skills. Lunch provided. Host: PCMA.

Arlington 150
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Association Brain Food Weekly: 1.3.20

Reid All About it

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. CAE credits. Location: Chicago IL.

Chicago 259