Article Certificate Newsletter Strategy 
Reid All About it
FEBRUARY 9, 2024
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I find good reads there, including many of the articles I share here. 3: Value of Credential – How can we better market/promote the value of certification or other credentials, e.g. micro-credentials?
Reid All About it
JULY 30, 2021
Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Writing as a Thought Leadership Strategy. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). CAE credit.
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Reid All About it
MARCH 11, 2022
Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. This is one of those articles I can see returning to again and again. Virtual conference attendee’s attention. Cryptocurrencies. Tue 3/15 at 11 a.m.
Association Success
MARCH 12, 2019
This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). The teams are: strategy, content, acquisition and retention. First, let’s talk about the structure….
Reid All About it
JULY 24, 2020
To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. – Proven Strategies to Increase Member Retention. Online learning myths.
Higher Logic
AUGUST 15, 2017
Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Want to do even better? Make Them Leaders.
WBT Systems
JULY 31, 2018
Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Millennials are putting membership off—a big loss for them and for associations.
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