Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Notices or articles don’t have to be long. Let members get to know other members through your communications.

Communications 82

Communications Video Survey millennials 82

Association Adviser

JANUARY 25, 2019

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Reid All About it

JULY 1, 2016

The Editors’ Blogs are always worth reading as are the daily Buzz articles. They’ve got an online community in addition to the articles on the website—you might recognize a few of the regular contributors. Newsletters.

Newsletter 150

Newsletter Education Communications Technology 150

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. And b ased on the number of articles you’ve probably read over the last few months focused on virtu al e ve nt s and software (c he ck h er e , h e re , here an d here. What Should be Included in Your Communications Plan? . So, let’s break it down further. .

Communications 72

Communications Social Media Baltimore Press Release 72

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another.

Communications 62

Communications Social Media Newsletter Survey 62

Association Success

OCTOBER 23, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. A chatbot, like all marketing collateral, is an extension of your brand.

Las Vegas 88

Las Vegas FAQ Process New York 88

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications. So, where is the disconnect? Culprit No. 3: Not asking the right questions.

Communications 61

Communications Content Survey Analysis 61

Achieve

FEBRUARY 16, 2024

In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round. Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication.

Strategy 52

Strategy Proposal Social Media Florida 52

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved.

Association Management 52

Association Management Tips Software Social Media 52

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. Host: Community Brands. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

Conference 210

Conference How To LMS Newsletter 210

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

Arc 3 Communications

NOVEMBER 18, 2021

Thought leadership is not necessarily just a type of content, but a type of content marketing. According to Marketing Insider Group , this type of content marketing involves tapping into the experience and knowledge of your industry or business to answer the biggest questions on the minds of your audience on a particular topic.

Content 52

Content How To Newsletter Leadership 52

Associations Now

JULY 1, 2014

Plus: Long live newsletters! As reported by Contently’s Shane Snow , Edelman declared that “traditional marketing is broken.” Email newsletters are still wildly popular, especially among executives , but a barrage can be a big problem for your readers. (ht — Dave Hendricks (@davehendricks) July 1, 2014.

Communications 40

Communications Newsletter New York Social Media 40

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. More info/register.

Project 195

Project Tools Revenue Metro 195

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Virtual conference sponsorships. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. Content marketing, huh? ht @SilverbearLtd ). Mischief Managed.

Social Media 40

Social Media Content Marketing Newsletter 40

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Arc 3 Communications

JULY 15, 2021

From there you can make sure all of the marketing and content you are putting out is fine tuned to helping to reach those goals. E-mail newsletters, blog posts, articles, white papers, and social media updates are all content examples that you can use to bring people to your healthcare location.

Content 52

Content Strategy Social Media Newsletter 52

Association Adviser

NOVEMBER 17, 2017

Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. Photo by William Iven on Unsplash.

Survey 61

Survey Communications Content Resources 61

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more.

Charlotte 150

Charlotte DC Washington Newsletter 150

Association Success

MARCH 12, 2019

I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. This team operates as a marketing and sales engine, bringing members and business partners into our funnel , converting them into paying members and customers of the organization.

Certificate 109

Certificate Discount Team Content 109

Association Adviser

DECEMBER 19, 2017

Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Personalizing one-to-one communications (for example, through Rasa.io ). Do you receive a newsletter with news customized to your interests? Why not let AI help your marketing team write these descriptions?

Newsletter 60

Newsletter Tools Case Study Report 60