Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JULY 30, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. The countdown is on! Volunteer learning journey.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. Young professionals.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JUNE 16, 2023

You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Don’t give that up! Quick hits Good news!

Project 195

Project Tools Revenue Metro 195

Associations Now

AUGUST 18, 2019

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. So we had to not only maintain our value proposition but better communicate it and then improve on it.”. We had to not only maintain our value proposition but better communicate it and then improve on it.

Strategy 92

Strategy Kansas Revenue Newsletter 92

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

WBT Systems

SEPTEMBER 12, 2017

“Not only does our virtual audience grow from year to year, having hybrid access has motivated more people to come to the physical version of the same event the next year,” said Carolyn Clark, PCMA’s vice president of marketing and communications. Send a post-conference newsletter to attendees. Give attendees a call to action.

Conference 210

Conference How To LMS Newsletter 210

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Unlocking Revenue by Driving Learner Engagement. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Revenue and Pricing Strategies for Virtual Events.

Montana 365

Montana Content Price Strategy 365

Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. In this article, we’ll explore the key features of the platform and how our community app builder works. This flexibility ensures that your community app remains dynamic, informative, and entertaining.

Revenue 36

Revenue Content Social Media Cost 36

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. Clearly Communicate Your Value. If your mission is to champion the industry, every article should advocate for your members. Earn Greater Non-Dues Revenue.

Directory 61

Directory Communications Content Survey 61

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

SBI

AUGUST 29, 2018

Many associations need a reliable source of non-dues revenue, and income from sponsorships is a crucial part of their ability to serve their membership and advance their mission. Consistent Communication. Place a “Sponsor Spotlight” in your monthly newsletter. Sponsors are supporting the association for a reason.

Newsletter 63

Newsletter Revenue Survey Cost 63

Association Adviser

APRIL 16, 2013

In this article, Howie Jacobson discusses how you sabotage your own creativity and what to do to prevent it. Do the publishing experiences of the associations in this article reflect your association’s member communications? ASAE 2012 Marketing Membership & Communications Conference. TJ Raphael. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

MemberClicks

APRIL 5, 2022

From hosting events to promoting local businesses to advocating for community and supporting charities, chambers are the real superheroes of their community. In this article, you’ll find: 9 Ways Your Chamber Can Support Local Businesses 7 Chamber of Commerce Event Ideas. But fresh ideas can be hard to come by!

Directory 52

Directory Social Media Video Discount 52

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. Presenters: Tim Zanker, CEO of O’Keefe Communications. Rachel Schwerin, Senior Producer at O’Keefe Communications.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Increasing revenue and membership with podcasts. It’s time your association gets a podcast too.

Content 150

Content Education Products millennials 150

Association Adviser

JULY 16, 2013

5 ideas in this article. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Shanna Mallon. Socialmouths. Which Tactics Work Best for Email Marketing?

Directory 60

Directory Newsletter Email Marketing Social Media 60

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. You can spend less time wondering how you’re going to source revenue and more time thinking about ways to diversify—and spend!—your What is member retention?

Process 52

Process Strategy Tips Discount 52

Association Adviser

JANUARY 16, 2013

Key points from each of the articles are summarized. ogcsae Top 2012 article: How to Find Out What Your Association’s Members REALLY Need [link] via @ARCTweeter #assnchat. Does your association have a magazine, newsletter, directory or website in need of revival? How Will You Teach Yourself to Fly in 2013?

Directory 60

Directory Texas Price Newsletter 60

Association Adviser

MARCH 19, 2013

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival?

Georgia 60

Georgia Directory New York Newsletter 60

Expo Logic

OCTOBER 23, 2020

To help you navigate new challenges faced when planning a virtual event, like how to keep attendees engaged or ways to provide valuable sponsor programs, we’ve outlined the basics for creating a virtual conference in this article. Events, both in-person and virtual, rely on sponsorship programs to drive revenue and provide value.

Conference 36

Conference How To Newsletter Video 36

Fonteva

DECEMBER 19, 2019

Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. For more examples of KPIs, read this article for guidance. Member engagement and non-dues revenue. Improve your communication strategies. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. MHEDA-TV is a perfect way to communicate a quick tip or best practice in a way that involves minimal interruption and can be entertaining as well. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV).

Revenue 60

Revenue Industry Social Media Process 60

Disciple Media

FEBRUARY 7, 2024

Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Part 2: Selling your membership Now, let’s get to the juicy bit – how do you sell your membership so that you are bringing in new members and scaling your revenue?

How To 36

How To Social Media Content Price 36

Reid All About it

MARCH 13, 2020

With it, I can read ASAE and Association Now articles as well as Collaborate discussions on my phone. – Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders.

DC 44

DC Washington Revenue Communications 44

Tom Morrison

JULY 30, 2014

Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% Many have focused on email communications. At best 32% open email newsletters. Our members don''t buy a product or service.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

NOVEMBER 4, 2022

The weekly list of free educational events and resources for the association community…. Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Host: RealTime Community. Host: RealTime Community. Questions for your board.

Arlington 39

Arlington Technology Case Study Revenue 39

AMR Management Services

JUNE 4, 2012

Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Develop a tentative budget and revenue sources Setting dues level is difficult. of most start-up associations. ► July.

How To 64

How To Library Committee Kentucky 64

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. This is one of those articles I can see returning to again and again. Association Revenue: Plan Your Work, Work Your Plan. Host: Professionals for Association Revenue. Futurist thinking. Cryptocurrencies.

LMS 195

LMS Revenue Los Angeles Newsletter 195

SCD Group

SEPTEMBER 12, 2012

most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. To increase revenue per member.

Content 40

Content Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. David Lerman, senior writer and author of the CQ Budget newsletter. Host: Professionals for Association Revenue. Brain revelations. Stephanie Akin, campaigns and elections reporter.

Content 39

Content Strategy Technology Analysis 39

GlowGlobally

SEPTEMBER 18, 2010

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. First and foremost, there has to be a clear understanding about the objectives motivating the access to China’s community. If profit making, what is your revenue model? How and how often do you communicate?

Marketing 60

Marketing Certificate Newsletter Products 60