Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150

Association Success

OCTOBER 2, 2020

Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

Newsletter 148

Newsletter Strategy Content Technology 148

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 65

Communications Newsletter Directory Tips 65

Association Adviser

JANUARY 25, 2019

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. is a communication challenge.

Communications 62

Communications Social Media Newsletter Survey 62

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration].

Revenue 93

Revenue Team Communications Content 93

HOA Strategies

MAY 25, 2022

It may sound like a pipe dream, but it’s a very real goal to strive for–one that would increase property value, simplify the home-selling process, reduce board member workload, minimize frivolous lawsuits, and provide a level of peace to your community. Communication is the key to success. Others rely on a community bulletin board.

Communications 52

Communications FAQ Utah Newsletter 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. For associations, the most effective email marketing strategy centers around an enewsletter. Wait, what?!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Writing as a Thought Leadership Strategy. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). CAE credit.

Newsletter 195

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Associations Now

AUGUST 18, 2019

So we had to not only maintain our value proposition but better communicate it and then improve on it.”. We had to not only maintain our value proposition but better communicate it and then improve on it. It also means effectively communicating meaningful trends to members. You have to keep communicating.”.

Strategy 92

Strategy Kansas Revenue Newsletter 92

Reid All About it

JULY 1, 2016

The Editors’ Blogs are always worth reading as are the daily Buzz articles. The DelCor Connection : If you want to receive regular advice about technology strategy and management from the DelCor consultants, subscribe to this blog. Newsletters.

Newsletter 150

Newsletter Education Communications Technology 150

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

Process 52

Process Strategy Tips Discount 52

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? For help with your content marketing strategies contact us here.

Content 52

Content Strategy Social Media Newsletter 52

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. Furthermore, 4 in 5 associations explain that at least half of their communications go unread. Putting Briefings to Use.

Newsletter 71

Newsletter Social Media Communications New York 71

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. We populate our weekly e-newsletter with information about our conferences. One of the activities we engage in to achieve that outcome is placing a promotional article in each week's e-newsletter.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. A perfect time to repurpose content would be in your reoccurring member newsletter. Check out these sixteen strategies to repurpose your content: 1. This should include learning updates in a template that looks and feels consistent.

Content 80

Content Revenue How To Social Media 80

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. Think about what your long-term goals are, whether it’s to increase member retention or encourage community-building. For more examples of KPIs, read this article for guidance. Let’s get started!

Member Engagement 59

Member Engagement Strategy LMS Class 59

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. A perfect time to repurpose content would be in your reoccurring member newsletter. Check out these sixteen strategies to repurpose your content: 1. This should include learning updates in a template that looks and feels consistent.

Content 52

Content Revenue How To Social Media 52

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. – Proven Strategies to Increase Member Retention. Online learning myths.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Host: xScion.

LMS 276

LMS Pennsylvania Innovation Education 276

Ungrated

JUNE 23, 2021

At CAI, we feel honored and humbled to educate, support, and advocate for the millions of people living and working in community associations. Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. important to community associations.

Resources 52

Resources Newsletter Texas Association Management 52

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. This is one of those articles I can see returning to again and again. Virtual conference attendee’s attention. Cryptocurrencies. 1 CMP credit. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Host: Community by Association.

Revenue 195

Revenue Video Strategy Industry 195

CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Highlight it in your emails and newsletters. It’s more than a photo. All the above!

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

JUNE 16, 2023

You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. More info/register. Mon 6/19 at 8 a.m. –

Project 195

Project Tools Revenue Metro 195

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. Segment your content.

Charlotte 122

Charlotte Indiana Communications millennials 122

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. curated by Rob Walker ).

Montana 365

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Online: Via your organisation’s website and online member-only community groups you set up. PR: Via articles, blogs in online/offline media. Use the language of membership in your communications, eg “our members”.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

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WBT Systems

SEPTEMBER 12, 2017

“Not only does our virtual audience grow from year to year, having hybrid access has motivated more people to come to the physical version of the same event the next year,” said Carolyn Clark, PCMA’s vice president of marketing and communications. Send a post-conference newsletter to attendees. Give attendees a call to action.

Conference 210

Conference How To LMS Newsletter 210

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place. If your current team is stretched thin, think about bringing in volunteers.

Software 52

Software Membership Management Newsletter Revenue 52

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Which articles are most read? at Naylor Association Solutions. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69