Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

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Newsletter Case Study Library Member Engagement 52

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and more.

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Tools Strategy Revenue Technology 276

Blue Sky eLearn

OCTOBER 19, 2020

Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective member engagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Audience personas. Change management. Event marketing. Creativity. CAE credit.

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Revenue Content Chicago Leadership 206

Smooth The Path

OCTOBER 10, 2019

It takes time to read white papers and articles, watch online courses, or talk to a consultant. Some benefits are super time-intensive, like academies, and some are quick, like a short article that takes three minutes to read. Related: New member engagement rule of three. An hour for most webinars.

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MemberClicks

SEPTEMBER 15, 2023

Online communities have become a cornerstone of member engagement for organizations of all sizes. However, building a successful online community requires careful planning, the right software and a few best practices to ensure a successful launch and member adoption. Learn more about CommUnity here.

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Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. So, if you can provide value right away, that member is on their way to engagement.

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Organization Member Engagement Member Experience Video 108

YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].

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MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved.

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Association Management Tips Software Social Media 52

GrowthZone

JANUARY 14, 2020

Deeper and Organized Content. Content has been king for several years now. It’s likely your members expect content from your organization. Consumers of content look for articles that provide everything they need to know on a subject. Experiences. Consumers are into experiences.

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Social Media Class millennials Content 122

Higher Logic

JANUARY 30, 2018

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Instead of taking that risk, consider hiring a professional web designer or agency to create an attractive website that draws members and prospects in.

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Aptify

SEPTEMBER 1, 2022

From more than 1,000 members of unions and associations surveyed, 63% believe that if organizations don’t transform technologically, they won’t survive the next five years. Also, offer your local offices similar self-service capabilities so they can pull reports and access content online. Automate your processes.

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Cleveland Software United States Case Study 137

Smooth The Path

AUGUST 8, 2019

Members don’t pay dues, but they sign a contract that stipulates they will provide some quantity of content per year. They might choose some combination of speaking at an event, giving training, writing an article, or responding to a benchmarking study, for example. Related: The member engagement funnel.

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Association Success

MARCH 12, 2019

This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). The teams are: strategy, content, acquisition and retention. Content Team. So, what does this look like?

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Nimble AMS

NOVEMBER 10, 2020

From Disruption to Opportunity: How a global crisis has shifted member expectations. Your online community is already a powerful tool for providing a great member experience. Include content they care about. A recent Community Brands study points to differences in what members value based on career stage.

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Organization Discount Tips Member Experience 78

Nimble AMS

APRIL 17, 2020

Job opportunities are a top benefit for your members. The Community Brands Member Engagement and Loyalty Study shows that job opportunities are the number one reason those early in their careers join an association. Mobile-responsive interface so members can view and interact with the career center via their mobile devices.

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LMS Software Tips Member Experience 78

Reid All About it

JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

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Technology Chicago Education System 195

Reid All About it

JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How to Use Your Member Engagement Scores. CAE credits.

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Newsletter Certificate Technology Strategy 195

Reid All About it

JUNE 28, 2019

Maybe you can get a member to open your email, but will they read it, or at least skim it, to the end? MemberSuite shares four tactics for improving email content and format that will make your emails more compelling and engaging. Kim Moutsos, Content Marketing Institute ). What’s New in User Experience?

Washington 170

Washington DC LMS Education 170

Rejuvenesce

APRIL 12, 2023

This shift is reshaping the landscape of association membership, offering numerous advantages for both associations and their members. In this article, we delve deeper into the benefits of subscription-based models and why they are becoming the future of association membership.

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Reid All About it

APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Improve Your Member Experience with Smart Data Management.

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San Diego Revenue Strategy Content 370

MemberClicks

APRIL 26, 2024

In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. A well-crafted purpose statement can help rally members and potential members.

How To 52

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MemberClicks

APRIL 26, 2024

In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. A well-crafted purpose statement can help rally members and potential members.

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How To Social Media Discount System 52

Associations Now

FEBRUARY 25, 2020

But what really excited me about this job, and maybe the thing I’ll miss the most, are the stories of associations making changes in big and small ways to improve the member experience. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”.

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United States Member Engagement Member Experience Innovation 87

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. – Social Media 201: Content Curation, Time Management and Audience Engagement. With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience.

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Price Social Media Email Marketing Innovation 150

Higher Logic

SEPTEMBER 28, 2017

How do you decide what content goes in your emails? The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? They get me.”.

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Member Experience United States Recruiting Recruitment 136

EventMobi: Association Events

SEPTEMBER 28, 2023

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving member engagement.

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Reid All About it

JUNE 16, 2023

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. What is the current state and the future outlook for content ownership and intellectual property for AI-generated content? Renew: Is Your Member Renewal Journey Magical or Miserable? But storytelling is hard to get right.

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Project Tools Revenue Metro 195

Reid All About it

OCTOBER 29, 2021

Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. Skip down to the list of free webinars if you prefer takeout. – Data Analytics and Member Engagement Scoring. – Engage 2021. Learn how to create authentic engagement using real video content.

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Revenue Survey Leadership Education 195

Reid All About it

APRIL 2, 2021

21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Improve Your Member Experience with Smart Data Management.

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Revenue Conference Industry Strategy 335

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

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Content Marketing How To LMS 125

Reid All About it

OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I read two articles this week that look at robotics from different perspectives. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

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Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

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Innovation Conference FAQ Industry 273

Higher Logic

SEPTEMBER 15, 2016

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. The entire forum is member-driven and member-monitored.

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Certificate Texas Resources Member Experience 120

Disciple Media

NOVEMBER 1, 2023

Beyond revealing competitor strategies—from preferred keywords to content architecture—they can unearth potential avenues for differentiation. Engage in surveys, conduct interviews, and interact directly with potential members. Secondly, the power of real-time engagement cannot be overstated. A top consideration?

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Nimble AMS

FEBRUARY 3, 2022

Many consumers now expect a personalized experience from every brand interaction, and that can only come from data you collect. Moving forward, the data collection needed to create personalized experiences is practically a requirement for the modern professional association.

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Tools Software System Library 140

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. 1 CMP credit.

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