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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

As associations learn to create and curate wonderful member experiences, some will find they might need to warm up their tone. For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Emails are amicable, and web copy is simple and perhaps fun.

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Our 5 Favorite Articles of 2023

Forj

Their perspectives have helped us shape content that inspires and enlightens others on similar journeys. Over months marked by continued change, we engaged with a lot of association leaders who shared challenges, exchanged ideas, and sparked innovation.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Key Insights And Tips For A Better Member Experience

Disciple Media

Member experience is the amalgamation of every touchpoint, interaction, and sentiment your community members encounter in your digital community. So, let’s dive in and explore some practical strategies you can use to elevate your member experience. In other words, a happier member is often a spending member.

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Association Trend Watch: Member Experiences

Smooth The Path

The world is moving toward experiences … are associations focusing enough on member experiences? I had an a-ha moment when I read Kevin Kelly’s Wired article on virtual reality. But what we are building with artificial reality is an internet of experiences.” We used to focus on member benefits.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Strategy 169
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These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

Not only is it easy, but this format is also a great way to get favorite content back in front of readers. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? The Problems Attendees Experience at Conferences.