MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. What is member retention? Member retention is a measurement of returning members you have in your organization. Renewal rate goal: 90%.

Process 52

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Aaron Wolowiec

JULY 18, 2012

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

Member Engagement 100

Member Engagement Content Conference Social Media 100

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Hear about some major considerations for online engagement. Online learning myths.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. More info/register (fee for non-MPI members). Hear about some major considerations for online engagement.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. More info/register.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Membership engagement. AI and Tech Strategy. Event marketing. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. Host: Fridays@4. Facilitator: Mike Ulmer.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. The key to this is to understand the needs and expectations of your members with regard to association education programs. Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Elevating Engagement

APRIL 28, 2023

Here are three ideas from my recently published book Elevating Engagement: Uncommon Strategies to Create a Thriving Member Community that you can incorporate: Focus on Firsts One of the best ways to create lifelong engagement is to engage first-time members.

Member Engagement 89

Member Engagement Recruiting Recruitment Project 89

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Cross-selling to non-members who buy products or attend conferences.

Survey 150

Survey Marketing Certificate Education 150

GrowthZone

NOVEMBER 2, 2021

So, what can your association or chamber do to help your members find employees they can depend on? We have put together some strategies to help. Make ‘Help Wanted’ signs for your members to put in/outside their business. Have speakers from local businesses recruit teens searching for summer jobs and future career paths.

Social Media 78

Social Media Recruiting Recruitment Tips 78

Reid All About it

JUNE 2, 2023

Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. Hear the nerd word demystified and practical strategies to mitigate, transfer or accept cybersecurity risks.

Technology 195

Technology Chicago Education System 195

Reid All About it

APRIL 2, 2021

I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media. 1 CMP credit.

Revenue 335

Revenue Conference Industry Strategy 335

SCD Group

JULY 22, 2012

7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. When Satisfying Member or Customer Needs is not Enough: Connecting with the Heart From SocialFish What does satisfying customer or member needs (and I use these terms interchangeably) really mean?

Discount 40

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Next-Level Live Online Events: Strategies from Successful Associations. More info/register. Host: xScion.

LMS 276

LMS Pennsylvania Innovation Education 276

Achieve

SEPTEMBER 15, 2023

Your association can even create a cycle of growth and career advancement by building a framework of valuable connections for new members. Boosting member engagement. Without a community to turn to, members may feel disengaged from your association. Book or article clubs. Track engagement in your CRM.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. I’m seeing a wave of articles about the “bad science” of generationalism. Virtual conferences survey. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

APRIL 12, 2024

In this article, we will take a closer look at membership churn and its common causes. We’ll provide insights into how to improve retention rates and how to keep members engaged. Increasing member numbers for any membership-based organization is far too difficult to allow churn to cause an organization to slow down.

How To 52

How To Member Engagement Review Survey 52

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Enjoy compelling future-focused learning and discussion about this article.

Utah 370

Utah LMS Conference Technology 370

Elevating Engagement

APRIL 28, 2023

Here are three ideas from my recently published book Elevating Engagement: Uncommon Strategies to Create a Thriving Member Community that you can incorporate: Focus on Firsts One of the best ways to create lifelong engagement is to engage first-time members.

Member Engagement 52

Member Engagement Recruiting Recruitment Project 52

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

OCTOBER 27, 2017

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Here’s an article that will give you the heebie-jeebies before Halloween. Presenter: Becky Willis, VP of Enterprise Engagement, EdCast. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

JULY 23, 2021

Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. What should you do to recruit more members, increase your renewal rates, and grow your membership? Hybrid Events People Actually Want to Attend: How to Craft a Compelling Experience That Engages Live and Virtual Audiences. Host: ASAE.

Video 195

Video Technology Content Strategy 195

Reid All About it

JULY 16, 2021

At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Young professionals.

Revenue 195

Revenue Video Strategy Industry 195

Fonteva

OCTOBER 18, 2022

However, they also might lack a framework to measure and study the various factors that shape the member engagement and retention trends they experience. To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. What is CX?

Course 52

Course Survey Software Philadelphia 52

Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy.

DC 150

DC Washington Tools Education 150

Nimble AMS

NOVEMBER 10, 2020

Giving members access to valuable content they can’t easily get anywhere else makes them feel part of a group and benefits them professionally for years to come. Plus, housing key content in your online community is an effective way to create conversations around your content, get feedback, and improve member engagement in an organic way.

Organization 78

Organization Discount Tips Member Experience 78

EventMobi: Association Events

SEPTEMBER 28, 2023

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving member engagement.

Directory 147

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Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. New Member Engagement Study Launch Party. Brain drain pains. Quick hits.

Tips 41

Tips Video Content Marketing 41

Reid All About it

JUNE 2, 2017

This article from Search Engine Journal explains how your website structure affects SEO. Learn what you can add to your website today to help attract and convert more members. Ultimate Member Engagement: The Power of Data-Driven Decision Making. How to Attract and Engage Attendees with an Event Community.

Raleigh 150

Raleigh Chicago DC Washington 150

Fonteva

FEBRUARY 9, 2021

If your association is made up of professionals in a similar field, online courses can even be offered for official accreditation that members can present to their peers. If you want to expand your own online learning opportunities for association members, this article is here to provide you with some guidance. Let’s begin.

Course 98

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