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Association Brain Food: 11.3.23

Reid All About it

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. At Associations Now, Hannah Carvalho describes how a chapter of the American College of Physicians helped student members launch and run a podcast. Using data-driven insights and AI can help you be invaluable to your members. .

Tools 272
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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! In-person engagement ideas.

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Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Associations have their own demons that lead them astray from what’s best for the member experience. We have our own demons that lead us astray from what’s best for the member experience—ARPU’s association cousins: The angry god of RAM (Recruit All the Members).

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Association Brain Food: 6.9.23

Reid All About it

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. AI and Tech Strategy. MemberSuite explores the reasons behind this resistance.

Revenue 205
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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Online: Via your organisation’s website and online member-only community groups you set up. Face to face: At stakeholder meetings, member events, or industry networking events. – “The member experience”.

Marketing 100
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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better?

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Challenging Conversations—Tackling Risk

.orgSource

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. We can’t predict what will happen, but we can gain an understanding of our organization’s ability to navigate the unknown and develop strategies to manage uncertainty. In a Harvard Business Review Article , authors Robert S.