Reid All About it

AUGUST 12, 2016

If you’re exhibiting at Annual, please read my article on post-show emails before you send out yours. 5 Ways to Build Your Brand on Social Media. Social media has transformed the way brands can interact with customers. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. Host: Engage.

Utah 150

Utah millennials Social Media LMS 150

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

millennials Leadership Marketing Industry 60

Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. I suppose nothing’s truly secure these days. 1 CAE credit. 1 CAE credit.

Social Media 170

Social Media DC System Washington 170

Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Social fitness. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Member mobile app.

DC 265

DC Washington Member Engagement Innovation 265

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

millennials 60

millennials Delaware Social Media Marketing 60

GrowthZone

JANUARY 14, 2020

Watch Frank Kenny’s on-demand webinar, “ Social Media and Your Perfect Audience.”. Consumers of content look for articles that provide everything they need to know on a subject. Consumers of content look for articles that provide everything they need to know on a subject. Deeper and Organized Content. Experiences.

Social Media 122

Social Media Class millennials Content 122

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. Attracting Angry Millennials. It is more than just incorporating social media and texting.

millennials 40

millennials Conference Strategy Social Media 40

YourMembership

JULY 20, 2012

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

Social Media 150

Social Media Software Price Membership Management 150

SCD Group

NOVEMBER 29, 2015

What If There Were 100 Million Millennials? Because There Are) By Jamie Notter via Jamie Notter blog So your choice is simple: either create an organization that makes sense in this new "Millennial era," or start to quickly fall behind those who do. Here’s how AAAS plans to get there. Be user-centric. Engagement is not about you.

millennials 40

millennials Social Media Member Engagement Communications 40

Achieve

NOVEMBER 17, 2014

While we talked through our plan one last time, a team member mentioned an article about how Millennials are using technology and social media to change the way nonprofits do fundraising. I thought to myself, “My three kids are Millennials, and I’m constantly having to give them money. THE MILLENNIAL MINDSET.

millennials 40

millennials Social Media Newsletter Tools 40

Higher Logic

APRIL 10, 2018

That strategy no longer works. A recent article in Entrepreneur explores this idea in more detail. That feeling stuck, and was a powerful enough experience for him to write an article about it. Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales.

Products 185

Products millennials Social Media Examples 185

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. MORE: 5 signs your association’s strategy needs a refresh. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Allow them to have a voice right away.

millennials 78

millennials Recruiting Recruitment Committee 78

YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. Three millennials (two males and one female) also served on the committee. 9) Unplugged: Got Social?

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Why not give Malcolm Gladwell a share of the spotlight too?

Social Media 150

Social Media millennials Innovation Tools 150

Reid All About it

SEPTEMBER 30, 2016

Social Media Siloes (Association Chat). Learn about requirements of incorporation, board fiduciary duties, and the differences between articles of incorporation, bylaws and policies. Leveraging the Millennial Generation in your Workplace. 1 CAE credit. More info/register. Host: ACGI. Tue 10/4 at 2 p.m. Wed 10/5 at 12 p.m.

Maryland 150

Maryland millennials Education America 150

YourMembership

FEBRUARY 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. I can hear you saying no.

San Diego 150

San Diego Los Angeles Sacramento millennials 150

Reid All About it

SEPTEMBER 15, 2017

This Fortune article explains five ways businesses are already using blockchain. – Advocacy in a Social Media World. Explore how associations have become catalysts for change by using social media platforms—and members—to promote key issues to legislators, regulators, and the public. I’d wager “no.”

Raleigh 204

Raleigh Arlington Social Media DC 204

Associations Now

FEBRUARY 26, 2019

Some specific tools, distribution channels, and strategies will help you put them in the spotlight. Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. How does this strategy help support your association’s goals?

San Francisco 103

San Francisco Social Media Video Tools 103

Reid All About it

NOVEMBER 23, 2018

Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. This is the second article in The Aging Workforce series at the Harvard Business Review—I mentioned the first article in last week’s post. When is it time for a content strategy update?

DC 170

DC Video Washington Strategy 170

WBT Systems

JANUARY 10, 2017

With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? Mobile learning is referenced in almost every blog or article about 2017 eLearning solutions trends we researched. You don’t have to!

LMS 150

LMS Learning Management System Certificate System 150

SCD Group

FEBRUARY 9, 2015

How Tweet It Is: Twitter is Becoming a Better Way to Offer Customer Service By Maddie Grant via SocialFish.org Trending companies like Hootsuite, a social media management system company, are using Twitter to field questions and complaints from consumers. Soda giant Mountain Dew is also joining the Twitter train.

millennials 40

millennials Innovation Social Media Marketing 40

SCD Group

JANUARY 14, 2013

Just Ask By Nina Mandel via FastCompany Looking for more “action” on social media? Perhaps identified.com will help, a new platform where Millennials can curate a professional online image that really sells their strengths in a way they are already familiar with sharing information about themselves. Looking For More Shares?

Social Media 40

Social Media millennials Course Cost 40

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Do you offer a chat with the editor to talk through the potential article? The other strategy is to have the senior staff recommend their junior staff as volunteers.

millennials 150

millennials Certificate Project Committee 150

Socious

DECEMBER 27, 2016

A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought. Here are a few suggestions on how you can evoke memories and build connections using nostalgia: Method #1) Post Nostalgic Images or Quizzes on Social Media.

Social Media 100

Social Media Examples Discount millennials 100

Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy.

DC 150

DC Washington Tools Education 150

Associations Now

JANUARY 31, 2017

Don’t be overly dependent on social media because of their “pay-to-play” models and ever-changing algorithms. While business organizations adjust their marketing strategy accordingly, it’s also more clear than ever that alumni networks need a new home,” says Bender. Check out Bender’s article for more tips.

Social Media 40

Social Media Project millennials Tips 40

Reid All About it

MAY 5, 2017

I read this Outside article about the science and art of taking risks after I got back and realized I do a lot of the things it suggests, like being fully present (meditation helps), not thinking (seriously), and practicing being uncomfortable. Microlearning: Your New Sales Strategy . Tue 5/9 at 1 p.m. Wed 5/10 at 12 p.m. Host: ASAE.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Associations Now

MARCH 3, 2015

Rather than try to mimic the social media site, the Meetings Mean Business campaign decided to go a different route. By writing our own posts, we are able to highlight the importance of the meetings and events industry in a fun, innovative way that connects to millennials and new business leaders. It joined BuzzFeed Community.

millennials 40

millennials Social Media Tips Innovation 40

Higher Logic

SEPTEMBER 28, 2017

That information gives you insight with which to create engagement and retention strategies. For the remainder of this article, we’ll assume that you want to target existing members. How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? So how do you create member personas? Start with generations.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

.orgCommunity

JANUARY 15, 2019

Bartuch is director of strategy and research at Sandstorm Design. dissertation analyzed scientific concepts underlying successful strategies for marketing, growth, sales and innovation. Bartuch highlights the following trending strategies as paths to feeling the member love: Chat. Social media.

Social Media 40

Social Media Innovation Chicago millennials 40

Associations Now

APRIL 22, 2016

Getting them to come to events creates that human connection,” said Rich Dietz, coauthor of the study and director of fundraising strategy for Abila, a software and services provider. For example, staff might use social media or produce videos that create conversations between them and supporters.

Social Media 40

Social Media Video millennials Newsletter 40

Jamie Notter

JULY 18, 2011

Pardon my French, but I would have thought that today, a full six or seven years since the Millennials brought our attention (again) to generational differences (remember the early 90s when Gen X hit the scene?), Humanize and the Millennial Generation. Millennials: Entitled or Risk Takers? { Social Media.

millennials 70

millennials System Social Media Recruiting 70

SCD Group

AUGUST 14, 2012

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. AMR Management Services. Stronger by Association. at 4:33 PM.

St. Louis 40

St. Louis millennials Social Media Washington 40

Associations Now

SEPTEMBER 17, 2013

Chipotle, which targets millennials and uses natural ingredients from local farms, has steered clear of mainstream marketing—largely out of concern that its audience would see it as too corporate. This is especially true for anger, which tends to spread quickly across social media. This time, with feeling.”

Social Media 40

Social Media millennials Examples Review 40

Beth Kanter

MAY 22, 2019

Marcelo explained how the ecosystem is evolving, pointing out big trends like the rise of Millennials and Gen-Z, highlighting one of the most inspiring social changemakers like Greta. We must embrace the concept of ‘ CoBoting ” is not part of the strategy. The New Ecosystem. What might it feel like?”

Technology 63

Technology Class millennials Examples 63

Associations Now

JUNE 25, 2014

Why a one-tab strategy might be worth considering for your web-browsing habits. I currently have 20 tabs open—a few for email, a few for articles, one for analytics, one for social media, and one for whatever I’m reading on Clickhole at the moment. Marketing to millennials?

millennials 40

millennials Proposal Social Media Tips 40

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. This is especially true for social media. Our recommendation for social media is to pick 2-3 first and do them well for at least 6 months to a year before you add something or change things up.

Marketing 28

Marketing Social Media Video Content 28