Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. What about your managers? Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

MemberClicks

NOVEMBER 9, 2023

For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? These workshop feedback questions are just a starting point for you to customize or use as inspiration to create your own.

Survey 52

Survey Examples Software Analysis 52

MemberClicks

MAY 13, 2022

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Read on to find: Overview of Association Management Software What is the Best Association Management Software? Overview of Association Management Software.

Software 52

Software Association Management Price System 52

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. 79% of associations open with a welcome email, and 53% provide members with the opportunity to create a member profile. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Their advice seems so obvious, yet apparently most associations need to hear it. Market perception. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Ready to Further Your Association’s Vision and Drive Meaningful Impact?

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Gen Z and millennial marketing. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

Blue Sky eLearn

FEBRUARY 18, 2021

At Fonteva, we know a thing or two about how to keep your association members connected and engaged during this time of physical separation. Our association management software allows organizational leaders to manage their administrative duties and engage with members in one centralized digital platform. . Your website.

Organization 232

Organization Software Newsletter Tips 232

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

Social Media 40

Social Media United States Survey Video 40

Aptify

JULY 1, 2021

Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition. For example, offer new members a special discount toward a future event, online learning, or webinar registration. Step up your social media interaction.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Old ClayBurn Association Management

DECEMBER 1, 2010

Old Clayburn Association Management. Working with the world's top professional associations. Is Social Media Fomenting a Revolution Against Your Organization? → Social Media Revolution Vs 2. So how are YOU using this explosive tool to reach your association market? flip video.

Social Media 40

Social Media Association Management Video Class 40

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. I’ve blogged about this before.

Marketing 100

Marketing Price Boston Social Media 100

Association Adviser

OCTOBER 30, 2018

Podcasts, which are a great way to share content and tell your association’s story in a way that members can easily digest anywhere, at any time – grew by 27 percent. And don’t discount social media, which remains an important way to reach members. Each of these is inexpensive – or even free.

Communications 184

Communications Social Media Newsletter Content 184

Blue Sky eLearn

OCTOBER 28, 2019

In today’s world, associations are growing and evolving at a rapid pace. With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Event Management. Social Media. Social Media. Personalization.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

Associations Now

OCTOBER 30, 2014

Berkeley even got a few famous alums together to promote the event in a viral video: Such campaigns are becoming more common in both the United States and Europe, as alumni associations and their parent schools try to attract new audiences. By getting 35 percent of alums to participate, SSE Riga’s association managed to top the U.S.

Social Media 40

Social Media United States Missouri Massachusetts 40

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC System Washington 170

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150

Association Subculture

DECEMBER 10, 2010

Association Management - Branding Efforts Gone Wrong. Every marketing/communications/branding bone in my body is screaming about the fakey poser graphic design firm baloney, a beautiful screen-printed, meaningless slogan. Labels: association , branding , communications , marketing. skip to main | skip to sidebar.

Association Management 100

Association Management United States Maine Leadership 100

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. Let’s take a closer look at the key benefits of trade associations that can really appeal to both individuals and companies.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

JUNE 18, 2021

Jennifer Schap, Allison Whitley and Kari Messenger, Association Management Center ). Ernie Smith, Associations Now ). Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?.

LMS 369

LMS Certificate America Committee 369

Association Subculture

FEBRUARY 13, 2011

Association Management - Building a Vision for Your Conference. The good news is, I evolved with the help of some of awesome peers and thinkers out here in our association community (Yeah, @jeffhurt , @velchain , @JoanEisenstodt , @jcufaude , @ginsut , @mbobrow , @steveswafford , @asegar - Im looking at you!) Session formats.

Association Management 100

Association Management Conference Education Social Media 100

Reid All About it

SEPTEMBER 15, 2017

WBT Systems has a solution associations can implement to solve that problem: a post-conference learning plan. The examples will help you understand what blockchain is all about and how it might apply to your industry. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. .

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Will this legislation have consequences for risk-averse associations and their communities? More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

.orgSource

SEPTEMBER 25, 2023

Use ChatGPT to design and conduct surveys and market research. Create a chatbot to provide quick guidance on legal and compliance matters specific to your industry or association. IT, communications, marketing, membership, and finance will likely be involved. Leverage ChatGPT to generate reports, articles, and newsletters.

Las Vegas 88

Las Vegas FAQ Process New York 88

Association Subculture

AUGUST 26, 2011

Diversity in Association Management - the Association Subculture Weighs In. For example - here is a great post from Melissa Harris-Perry - American History Lessons. Shelly kept up the fast pace by diving head-long into her career in the world of association management. management. (3). marketing. (2).

Association Management 100

Association Management United States Education Leadership 100

Achieve

SEPTEMBER 15, 2023

Let’s say your association has been around for decades, and its legacy is well-established in your industry. Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Networking events.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

JUNE 16, 2017

Your weekly list of free webinars and events for the association community… If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) Wed 6/21 at 12 p.m.

Raleigh 186

Raleigh DC Washington Social Media 186

Associations Now

JANUARY 14, 2019

And despite the heavy focus on social media—more than 90 percent of respondents used Facebook for marketing—it wasn’t anywhere near as effective a channel for drawing in new members as traditional means. Big changes. Growth signifiers.

Survey 87

Survey Social Media Report Examples 87

Old ClayBurn Association Management

MARCH 3, 2011

Old Clayburn Association Management. Working with the world's top professional associations. ← Is Social Media Fomenting a Revolution Against Your Organization? 7 Tips for Protecting your Online Identity → Tips to Avoid the Risk of Losing Your Social Media Profile(s). social media.

Social Media 40

Social Media Tips Class Software 40

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195