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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Survey Reveals Top Community Association Manager Challenges

AvidXchange: Association Management

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. In this episode, our Jarett Tran, senior account executive, Community Association Management, interviewed Maegan Woytek, a senior account executive at Vantaca. JARETT TRAN Welcome to the Middle Market Report podcast.

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PODCAST: 3 Major Challenges Facing Community Association Management Companies in 2023

AvidXchange: Association Management

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. Let’s set the table with a few figures: There are more than 357,000 community associations in the U.S. It’s time to make a change.

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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. What about your managers?

Revenue 256
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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272
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Competition is coming for you: 4 strategies to help your association thrive and survive

Nimble AMS

Has your association experienced this latest trend? Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Because of this trend, associations have experienced more and more competition. Until a few years ago, there was no association dedicated to product marketers.

Strategy 127