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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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Introducing the Association Chat Knowledge Hub

AssociationChat

Introducing the Association Chat Knowledge Hub. Explore thought leadership content and solutions from experts and vendors in the association industry. Expect a mix of technical, management and professional development topics designed to meet your needs as an Association Executive. 10 Common Myths Debunked.

eBook 52
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Don't Be Misled By the Concentric Circles of Diversity

Eric Lanke

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. It's free and you don't even have to register for it. Here's another one.

Wisconsin 100
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

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Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

Strategy Meltdown —The screen play. The corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Most recently, she served as vice president of strategy at APICS, the Chicago-based association for supply chain management. Involve Everyone.

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Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

Strategy Meltdown —The screen play. the corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Most recently, she served as vice president of strategy at APICS, the Chicago-based association for supply chain management. Involve Everyone.