Smooth The Path
OCTOBER 25, 2017
Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Then we faced the biggest challenge; no survey is any good without respondents.
Nimble AMS
FEBRUARY 15, 2024
A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. As an association leader, you don’t know what you don’t know.
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Association Navigator
AUGUST 15, 2016
The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. It’s important that your association communicate with you about things that no other organization can.
Smooth The Path
MARCH 11, 2021
Many exhibitors/sponsors love the industry, profession, or field they serve, and they took a huge risk in starting a business to solve that industry’s, profession’s, or field’s problem(s). Many exhibitors/sponsors think of themselves as partners, advocates, and connectors.
Higher Logic
MAY 29, 2020
Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year? If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Lack of value (25%).
Association Freak
MARCH 5, 2024
Another Sequence client was in the food space, serving scientists and technicians from dozens of different disciplines, who, on average, belonged to four or more associations. They could provide connections, community, and trusted information that cut across the entire industry, something members needed badly, and no one else could provide.
MemberClicks
OCTOBER 4, 2022
As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. Sharing this information with potential members. There are 2 essential ways you can communicate this information with potential members. Have it as part of your informational / onboarding process.
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