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Association Brain Food: 4.26.24

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The weekly list of free educational events and resources for the association community… Association boards. Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance.

Content 222
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Association Brain Food: 4.19.24

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The weekly list of free educational events and resources for the association community… Chapter relations gathering. I loved it when local membership directors got together at our state association meetings. TopClass LMS explains how it works and shares examples of associations doing this now. AI for associations.

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Association Brain Food: 4.12.24

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The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. More info/register.

Revenue 256
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Association Brain Food: 4.5.24

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The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Another is persuading members to make time for association engagement. AI and the future of your association.

Revenue 256
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey.

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Association Brain Food: 3.8.24

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The weekly list of free educational events and resources for the association community… 2024 association trends. Fíonta shares what they’ve been hearing and seeing lately in the association community and what they suspect is on the horizon. The Lab’s recent environmental scan prompted this wake-up call for associations.

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Association Brain Food: 3.1.24

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The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. AI for associations. Sponsorships. Member expectations. 1 CAE credit.

Education 256
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How to Write an Association Marketing Plan

Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):

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Ultimate Guide to Monetizing Association Member Education

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy.

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Year-End Membership Calculations for Associations

Membership Calculations for Association Pros This user-friendly workbook (aka “cheat sheet”) provides simple, step-by-step instructions for calculating seven vital member statistics, including: Retention Rate Churn Member Acquisition Cost Average Membership Tenure And more!

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Report: 2022 Association Survey Results

For the 8th year, association professionals across the U.S. Get the 2022 survey results report to see how your association compares: Annual operating budgets. The report also includes insightful comments and words of wisdom from hundreds of association professionals. Membership growth and retention. New services and innovations.

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The Staffing Solutions Playbook for Associations

Read the Staffing Solutions Playbook for Associations, and you’ll learn: 21 ideas to boost morale and improve retention 12 key perks of time off, awards, recognition, and praise 11 strategies to keep new and existing employees involved and informed, and why this is fundamental to their happiness Get the Playbook for Associations » When employees feel (..)

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The Ultimate Guide to Monetizing Customer Learning

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy.

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The Ins and Outs of Marketing Automation for Associations

You’ve probably heard of it, but maybe you’re not sure if your association can benefit from it. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. Where associations use it.

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Here’s a Powerful Marketing Tool Designed for Associations

Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Get yours today and put it to work for your association. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. AND they work!