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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? A few lesson-laden gaffes in today’s Social Media Roundup: Flip the flop.

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. I’ve blogged about this before.

Marketing 100
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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Subscribe to Blog via Email.

Revenue 195
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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage social media outreach. from Boston College and blogs at [link].

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A-ha Moments from Hubspot’s Inbound Marketing Conference

Slice-Works

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI.

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Swine Flu Outbreak: A Moment of Truth for Associations and Social Media

Guilt by Association

We changed our approach, deciding to put all our media touchpoints into play. We focused our blog exclusively on flu information. It’s the front page this morning of the Boston Herald. As Mo Vaughn, a former Red Sox slugger, once said, “Stupid people in Boston! Tagged: social media, swine flu.

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A-ha Moments from Hubspot’s Inbound Marketing Conference

Slice-Works

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI.