article thumbnail

Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. I love this advice from Megan, which is why I’m blogging about it. Her advice?

article thumbnail

Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Redefining Membership? Consider These Three Steps

Associations Now

In a blog post , BA Chief Economist Bart Watson writes that a member “is no longer required to have a majority of its total beverage alcohol volume in beer. Consider market forces affecting members. Boston Beer, brewer of the Sam Adams brands, is the second-largest craft brewery in the United States.

Boston 96
article thumbnail

Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Subscribe to Blog via Email.

Revenue 195
article thumbnail

How the Craft Brewers Redefined Membership

Associations Now

In a blog post , BA Chief Economist Bart Watson writes that a member “is no longer required to have a majority of its total beverage alcohol volume in beer. Consider market forces affecting members. Boston Beer, brewer of the Sam Adams brands, is the second-largest craft brewery in the United States.

Boston 94
article thumbnail

Daily Buzz: How One Association Is Re-Creating History

Associations Now

Taken at the Boston Public Garden footbridge, the iconic image marked the first convention of photographers in the region, a five-day conference by the National Photographic Association. The meeting, which was held at the Horticultural Society of Boston, ended with all participants gathering for the photo at the footbridge.

article thumbnail

Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? The Ten Biggest Event Management And #Marketing Fails Of 2013 #eventprof [link].