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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. How to use content to market your educational programs.

Content 150
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. Make them aware (or remind them) of the positive impact association membership and education can have on their careers. Event trends.

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Association Brain Food: 6.30.23

Reid All About it

The weekly list of free educational events and resources for the association community… Gen Z membership. William Deresiewicz, Tablet ) Good eats Skip down to the list of free educational events if you prefer takeout. Host: UST Education Speaker: Sheri Singer, Owner, Singer Communications Thu 7/6 at 2 p.m. Employee retention.

Chicago 205
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169
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Association Brain Food Weekly: 1.29.21

Reid All About it

The weekly list of free educational events and resources for the association community…. You must check out this treasure trove of ideas from Lee Gimpel of Better Meetings— 51 best practices for engaging webinar and online educational event attendees. Here are the educational events scheduled for next week. Membership survey.

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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence has no place in an association-centric member newsletter. Ann Handley , chief content officer at MarketingProfs, says it best : “An email newsletter is the only place where individuals—not algorithms—are in control.” Handcuffed!

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. But do you? 1 CAE credit.

Chicago 200