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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

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AUGUST 11, 2023

TopClass LMS suggests your association offer management training programs for industry professionals. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. If you avoid this time traveling mistake, you can reduce your tendency to procrastinate. Change management.

Chicago 195

Chicago Certificate Marketing Content 195

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227

Revenue Chicago Leadership Education 227

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success?

Marketing 169

Marketing Tools Examples Content 169

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JULY 7, 2023

Check out the content lineup if you haven’t already. Creating effective, engaging live instruction is challenging enough. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. She also shares guidance on how event planners can start using AI.

Tools 195

Tools Education Newsletter Chicago 195

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers. Content calendars.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” But where and how do you start improving culture?

Revenue 205

Revenue Certificate Committee Leadership 205

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JUNE 18, 2021

Their guidebook shows chapters how they scored in each of five KPI areas, describes best practices to follow to raise those scores, and provides links to additional resources on the AGC website. Is it difficult to find members to serve on your membership committee? How to conquer communication debt aka email/message overwhelm.

LMS 369

LMS Certificate America Committee 369

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SEPTEMBER 22, 2023

Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more.

LMS 266

LMS Revenue Education Strategy 266

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JUNE 9, 2023

Glass half full: you’ll need a lot more money to invest in new programs and services, hire more staff, and better fulfill your mission. I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content.

Revenue 205

Revenue Content Chicago Leadership 205

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AUGUST 4, 2023

Seriously consider attending if non-dues revenue is a concern for your association. Here’s a post by Aaron Wolowiec of Event Garde to share with your introvert friends. Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Dale Carnegie Non-dues revenue. Introverts.

Atlanta 195

Atlanta Price Revenue Denver 195

Nexus Marketing

NOVEMBER 3, 2023

If you’ve joined the Nexus Partner Program (or are considering joining), you might have a few questions —what can I expect from Nexus Marketing’s content? What are the benefits of receiving and publishing content? How will it help my website’s SEO performance? Nexus Marketing can help you get there.

Content 52

Content Marketing Course Tools 52

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Who has the time to learn?

Revenue 227

Revenue Survey Education Strategy 227

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APRIL 14, 2023

If you want to kick your association out of the box in which it finds comfort, give these extreme brainstorming questions from WBT Systems a try. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Digital badges.

Leadership 195

Leadership Education Revenue Strategy 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Forget “normal.” Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. Create buzz around your event with a silent auction. If you want to look into doing one of your own, I know a guy who can help. Which is yours?

Certificate 195

Certificate Education Revenue Marketing 195

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Otherwise, your chance of choosing the wrong system goes way up.

Technology 195

Technology Chicago Education System 195

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Subscribe to Blog via Email.

Revenue 195

Revenue Content Virginia Technology 195

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions.

Committee 195

Committee Education Software Technology 195

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JUNE 4, 2021

Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Inclusive Experience for your Virtual Events.

Video 367

Video Innovation Content Technology 367

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MARCH 12, 2021

It can help you escape the spiraling cycle of anxious thoughts that can overtake your brain. Simply recognizing the power of your thoughts over emotions and reactions is the biggest gift of this method. What may be missing in your community governance—prepare for the unexpected. Quick hits. Daniel Waas ). More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Higher Logic

FEBRUARY 4, 2020

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? A cheer for 2020: ?? Where do they want it? When do they want it? [.Yesterday.]. Yesterday.]. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

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JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. AI usage policy. Event apps.

Metro 195

Metro Strategy Technology Marketing 195

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APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Check this flowchart before you decide to put that content behind a paywall or lead magnet form.

Education 354

Education Technology Strategy Revenue 354

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

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MAY 12, 2023

It’s not until early September, but put NDP on your radar. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. Learning business. Membership tiers. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 2, 2021

They explain how these groups work and why your association may want to consider offering them. MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. I imagine the suppliers in your industry would say the same things, but why don’t you ask them?

Technology 370

Technology Strategy System Education 370

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

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AUGUST 28, 2020

In this post, they share tactics for dealing thoughtfully with uncertainty, finding opportunities in disruption and reimagining your association’s future. In another #ASAE20 recap post, Association Adviser shares advice from Tiki Ayiku and Nathan Victoria, CAE about disrupting biases and uncovering how privilege manifests in associations.

Montana 359

Montana North Carolina Content Certificate 359

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MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Changing your narrative can change your life.

Technology 370

Technology St. Louis Strategy Products 370

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NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Here’s one from MemberSuite: your virtual events have value so stop making them free. You devalue your community, content and conversations by not charging attendees an appropriate registration fee.

Certificate 370

Certificate System Dallas Price 370

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JANUARY 10, 2020

If your association has chapters in Europe, you’re already dealing with data privacy regulations, namely GDPR. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Now, think, could anything remotely similar happen to your association—or one of your chapters?

LMS 243

LMS Software Chicago Washington 243