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AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. The weekly list of free educational events and resources for the association community… Association community. I’ve always been an advocate of well-designed, interactive virtual events because many people don’t have the time or money to attend in-person events.

Chicago 195

Chicago Certificate Marketing Content 195

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta.

Tools 195

Tools Education Newsletter Chicago 195

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SEPTEMBER 15, 2023

I agree, which is part of the reason I only registered for the trade show at ASAE Annual—the ridiculously high fee for consultants (the membership category for this odd duck) was another reason. The weekly list of free educational events and resources for the association community… Must-read newsletters. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The weekly list of free educational events and resources for the association community….

Recruiting 329

Recruiting Recruitment Project Technology 329

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APRIL 30, 2021

If you publish association benchmarking reports, take note of Wes’ observation about trade vs. individual membership associations, it makes a big difference. ( If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Association performance and priorities. Why not start tonight? .

Education 354

Education Technology Strategy Revenue 354

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s The next big sponsorship deliverable, says Elizabeth Johnson at The Moery Company, is virtual event data. Until virtual events provide the same opportunities for developing personal connections as in-person events do, event data will be a valuable asset for sponsors.

Montana 362

Montana Revenue Innovation Case Study 362

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. Membership committees. Is it difficult to find members to serve on your membership committee? Good advice never goes out of style. Chapter self-assessment.

LMS 369

LMS Certificate America Committee 369

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Scott Fitzgerald ChatGPT. Nearly seven months ago, ChatGPT entered our world. Our AI future. AI usage policy. What the heck?

Metro 195

Metro Strategy Technology Marketing 195

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JUNE 25, 2021

Chapter benchmarking data. Billhighway explains what to do with benchmarking data you collect from chapters. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development.

LMS 361

LMS Revenue Tips America 361

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MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again.” William Penn Chapter events.

Strategy 195

Strategy Content Leadership Email Marketing 195

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FEBRUARY 19, 2021

Board strategy. MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Membership recruitment. I love Marketing General Inc.’s I love Marketing General Inc.’s Jen Dary, One Plucky Blog ). Sounds delightfully unorthodox to me.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. How to create an editorial calendar that will streamline your content strategy. Online education revenue. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

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MARCH 5, 2021

Membership campaigns. Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

DC 293

DC Washington Member Engagement Content 293

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NOVEMBER 26, 2021

A while back, Matchbox Virtual Media and Kaiser Insights facilitated a virtual networking incubator. The weekly list of free educational events and resources for the association community…. Who is ADDIE? What is ADDIE is the better question. WBT Systems offers a primer on ADDIE , one of the most popular instructional design models.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Memorable membership moments. “We Michelle Maher at Highland reports on what they learned after talking with 30 association membership leaders. CliftonStrengths.

Leadership 195

Leadership Education Revenue Strategy 195

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JANUARY 28, 2022

Josh Bersin is always insightful about the future of work, technology, HR, and learning. Josh Bersin is always insightful about the future of work, technology, HR, and learning. The weekly list of free educational events and resources for the association community…. Registration resistance. Connecting while working remotely.

Newsletter 195

Newsletter Survey Team Software 195

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OCTOBER 1, 2021

Not only does the report present the findings of a survey of over 350 association leaders, but it also shares insights that will help associations “design an intentional workplace that is dynamic, flexible, and productive well into the future.”. Sharing data and dollars between chapters and associations can be a nightmare for both sides.

LMS 195

LMS Conference Technology Content 195

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JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The more data MGI collects for this study, the richer the results for everyone. Marketing, membership and communications awards.

Survey 195

Survey Newsletter Price Technology 195

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AUGUST 28, 2020

The weekly list of free educational events and resources for the association community… Racial diversity in events. I’ve got another important survey for you—this one is on racial diversity in the events industry. I checked with them and they do want participation from this side of the pond. Opportunities in disruption. Member parents.

Montana 359

Montana North Carolina Content Certificate 359

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Board diversity.

LMS 329

LMS Montana Revenue Price 329

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NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Virtual job fairs.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. The weekly list of free educational events and resources for the association community…. Virtual conferences survey. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Virtual conferences.

Montana 350

Montana Certificate Conference Content 350

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MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder.

LMS 370

LMS Nashville Strategy Video 370

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Rethink sponsorship.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.”

Leadership 88

Leadership Social Media Case Study Industry 88

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). (Pam

DC 275

DC Washington Learning Management System LMS 275

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SEPTEMBER 17, 2021

Sponsorship strategy. Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). The weekly list of free educational events and resources for the association community…. Integration woes.

Content 195

Content LMS District of Columbia Tips 195

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OCTOBER 15, 2021

Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. Membership strategies. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. High-performing committees. Virtual meeting practices.

Revenue 195

Revenue Committee Strategy Technology 195

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JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Nimble AMS

FEBRUARY 3, 2022

These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more. Some high-tech resources are available to help you grow and empower your membership. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Tools 140

Tools Software System Library 140

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy.

Case Study 285

Case Study Content Montana Price 285

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Research on associations.

Technology 370

Technology St. Louis Strategy Products 370

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JUNE 16, 2023

I’d bet every industry has seen a growing number of podcasts like ours has, maybe even the industry your association serves. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Erasmus Podcasts. Event planning. Is your event planning to-do list still up to snuff?

Project 195

Project Tools Revenue Metro 195