Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. Scott Fitzgerald ChatGPT.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

FEBRUARY 16, 2024

Lately, I’ve noticed more discussion during events and on blogs about community. Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. Impexium shares seven strategies to differentiate your association from the competition in 2024.

Case Study 266

Case Study Newsletter Strategy Revenue 266

MemberClicks

FEBRUARY 2, 2024

High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. When you remain true to your brand and message, you can develop stronger online relationships with audience members. Create member-centric content. Emphasize consistency. Set quantifiable goals.

Content 52

Content Tips Guidelines Video 52

Reid All About it

JANUARY 15, 2021

In Nonprofit Quarterly , Loren Harris says, “More purposeful effort is needed to increase Black men’s access to networks, professional coaches/formal mentorship, and relationships to power and influence.” The weekly list of free educational events and resources for the association community…. ASAE Gold Circle Awards. Forget “normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

NOVEMBER 24, 2023

Purposeful philosophy. The weekly list of free educational events and resources for the association community… Upcoming association events. Although these events are not free, they’re organized by people I respect and admire—and will be attended by people you’ll love getting to know, like me at People Powering Tech. Event recording release.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Niche conferences. The riches are in the niches, says WBT Systems. Intellectual humility and curiosity. Conference design.

San Jose 369

San Jose Email Marketing Tools millennials 369

Spark Consulting

SEPTEMBER 22, 2014

It documents the whats and whys of a brand’s look and feel, including color and font specs, overall guidance on tone and message, and layout rules. The brand identity guide is generally written by the designer who created the identity, because they can best articulate the thinking behind the design.

Guidelines 150

Guidelines Maine Communications Review 150

CMA Solutions

JANUARY 31, 2024

Establishing a robust brand presence is crucial for success in construction. Utilizing these channels to build a better brand, CMA has achieved results since the firm’s founding in 1987. In essence, they needed to expand their brand. Develop a User-Friendly Website Your sales team can’t work 24/7, but your website can.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Hope to see you back here for the next edition on Friday, September 15. AI pulse survey. Who has the time to learn?

Revenue 227

Revenue Survey Education Strategy 227

Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. Any content strategy can be boiled down to four essential components: identifying the content’s purpose, format, audience and potential for engagement. Social media.

Products 78

Products Content Strategy Social Media 78

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. If you look at what you don’t have in life, you’ll never have enough.” Oprah Winfrey Online programs. AI prompts.

millennials 370

millennials Survey Team Education 370

Freestone

MARCH 7, 2024

Read our blog for tips to plan a notable Professional Development Day, boosting the learning experience and driving engagement. You might consider scheduling an annual Professional Development Day! A Professional Development Day is an innovative way to keep members engaged with your learning program.

How To 73

How To Course Tips Education 73

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Two months from now, I hope to see some of you at Non-Dues-a-Palooza in Denver too. Check out the content lineup if you haven’t already. Association leadership. Humans and AI. AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

DECEMBER 2, 2019

The community gets more eyes on Sephora’s brand, connects customers to answer each other’s beauty questions, and, we assume, results in more product sales. The community gets more eyes on Sephora’s brand, connects customers to answer each other’s beauty questions, and, we assume, results in more product sales.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

SEPTEMBER 29, 2023

If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. The weekly list of free educational events and resources for the association community… Request re career section on association website. Open Space event design.

Revenue 272

Revenue Innovation Education Tools 272

Nexus Marketing

NOVEMBER 3, 2023

When you write new content for your blog, take a look at the technical elements included in the drafts you receive from Nexus Marketing. When you write new content for your blog, take a look at the technical elements included in the drafts you receive from Nexus Marketing. We have a few tips. Use our content as a model for your own.

Tips 52

Tips Content Case Study Discount 52

Eric Lanke

JANUARY 7, 2019

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. They want to enhance their brand -- which they can do by engaging in the following programs that heighten their profile in our market and among their peers.

Marketing 113

Marketing Cost Team Education 113

Reid All About it

OCTOBER 13, 2023

Brand acquisition. Good brands hardly ever survive a merger unscathed. At The Paris Review, former W hotel bartender Stephen Haines explains what happened after the brand’s acquisition by Marriott. At The Paris Review, former W hotel bartender Stephen Haines explains what happened after the brand’s acquisition by Marriott.

Revenue 272

Revenue Austin Tools Education 272

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? That’s why having multiple member retention strategies in place is a must! Why does member retention matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

FEBRUARY 12, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Accepting reality. If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. CEO skill set.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

OCTOBER 30, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community… Session recordings. Professional development is a must in uncertain times. To remain relevant and employable, you need to keep your skills sharp.

Revenue 341

Revenue Learning Management System Certificate LMS 341

Reid All About it

AUGUST 11, 2023

Meagan Loyst gives the Gen Z perspective on how brands “are tapping into the collective feminine experience vs. just slapping pink on something and saying it’s for women.” The weekly list of free educational events and resources for the association community… Association community. But there’s no replacement for conferences. The SHEconomy.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

SEPTEMBER 28, 2018

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. Don’t publish content just for the sake of content. Follow his advice for developing a content marketing strategy. Tobin Conley, CAE, at DelCor explains what to do if you find yourself holding an unfamiliar IT bag.

DC 170

DC Chicago Washington Video 170

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again.” William Penn Chapter events.

Strategy 195

Strategy Content Leadership Email Marketing 195

CMA Solutions

OCTOBER 31, 2022

Newsjacking Newsjacking is a technique that leverages the popularity and demand of another topic to promote your own brand. That may make a lot of sense for most questions. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster. But that’s not it.

Marketing 52

Marketing New Jersey New York Social Media 52

Higher Logic

JUNE 15, 2017

Those are the same reasons why business executives are starting branded online communities. Here are six of the top business benefits of starting a private, branded online community. Companies launch branded online communities and customer service portals to help customers help themselves. Boost New Customer Acquisition.

Products 191

Products Revenue Library Cost 191

NXUnite

NOVEMBER 28, 2023

In a world where profit meets purpose, impact investors are reshaping the business landscape by investing capital into startups and small companies dedicated to making a positive difference. Fortunately, there’s a growing group of investors who are passionate about more than just making money—they want to make a difference.

Directory 130

Directory Education Software Innovation 130

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools. Let’s begin.

Tips 52

Tips Social Media Resources Directory 52

Reid All About it

MAY 15, 2020

MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. Marketing virtual/online education. Chapter sponsorships.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Crowd Wisdom

DECEMBER 6, 2023

According to the latest Community Brands research, 51% of members prioritize both training opportunities and certifications or credentials as a top membership benefit. Read our blog for helpful strategies to take your continuing education program to the next level. We’re here to help!

Education 52

Education Resources Industry LMS 52

Reid All About it

JULY 30, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. The countdown is on! 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Actually, her events are always fun and enlightening.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Nimble AMS

SEPTEMBER 26, 2019

While they can be associated with short-term campaigns, they’re also adaptable for other purposes, such as informational sites, blogs, and event microsites, to help raise awareness or for longer-term fundraising. Understanding the benefits of donation microsites for associations. Read this overview to find out more. Explore Nimble AMS.

Strategy 60

Strategy Team Content Organization 60

Reid All About it

SEPTEMBER 10, 2021

The weekly list of free educational events and resources for the association community…. The next decade. Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?”

Strategy 195

Strategy Content Education Tips 195

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. Starting fresh with brand new content can often prove challenging when you’re working on a tight schedule. Here’s how.

Content 96

Content Strategy Social Media Marketing 96

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue.

Tampa 200

Tampa Revenue Education Content 200

GrowthZone

JULY 16, 2020

Are you paying attention to the footer on your association’s website? If not, you’re missing an opportunity (and you’re not alone). A LOT more people see the footer than you might think (particularly on mobile). It’s an essential element of any website. A website footer, found at the bottom of a web page: helps boost conversions. builds credibility.

Social Media 117

Social Media Certificate Newsletter Review 117

Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Good advice never goes out of style. Chapter self-assessment. A terrific idea to steal! Membership committees. Making remote work friends.

LMS 369

LMS Certificate America Committee 369