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Sync Up Advocacy for Membership Growth – Association Hustle Episode 279 (8m 4s)

Moery Company

Here’s how to bring back advocacy to serve your members: Hello and welcome to JP Moery’s Association Hustle Podcast. Associations were built to advocate. We have event people, education staff, certification, individuals, and public relations.

Six Components to Building Your Membership Model

Membership Marketing

Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Instead of trying to build an exhaustive list of the different membership models now being deployed, I thought that it might be of more value to outline the components that go into and can be changed to form a new membership. and also your knowledge and ability to deliver what is needed.

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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. to 4 p.m.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams. Many associations have printed content, some in book format, a lot in electronic format just lying around. Let me give you an example of how this looks in the real world.

Association Brain Food Weekly: 3.19.21

Reid All About it

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. CAE books. How to Find Your Hidden Culture Patterns.

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Association Brain Food Weekly: 2.26.21

Reid All About it

Years ago, I read Mindset by Carol Dweck fully expecting to get validation of my growth mindset. Despite my penchant for learning, I was shocked to discover I had a fixed mindset. But I work alone, so I’m more likely to take advantage of these opportunities.

Association Brain Food Weekly: 1.15.21

Reid All About it

The deadline for ASAE members to apply for a judge spot is February 9, 2021. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. He suggests ten steps nonprofits can take to make space for black male leadership. Host: When + How.

Association Brain Food Weekly: 1.22.21

Reid All About it

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Because there’s always time to learn, right? to 4 p.m.

Association Brain Food Weekly: 2.19.21

Reid All About it

Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Not for the sake of breaking a rule, but to find your way to a better outcome. Sounds delightfully unorthodox to me. to 4 p.m. –

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. So you know who to invite again.

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Association Brain Food Weekly: 11.29.19

Reid All About it

If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Lead (or take) a horse to the water” will never be the same.

Association Brain Food Weekly: 8.28.20

Reid All About it

The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. You want to be indispensable to your members?

Association Brain Food Weekly: 12.11.20

Reid All About it

This survey data will provide quantitative insights to help guide associations planning 2021 conferences. I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place.

Association Brain Food Weekly: 12.4.20

Reid All About it

Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes. to 3:35 p.m. to 4:45 p.m.

Association Brain Food Weekly: 10.9.20

Reid All About it

It’s like, ugh, back to this messed-up reality again—thank goodness I love my work, I tend to bury myself in it these days. Billhighway explains how some association chapters are engaging early-career members. Luring members/customers to your LMS. How to read more books.

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Association Brain Food Weekly: 11.6.20

Reid All About it

At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Good eats—skip down to the list of free webinars if you prefer take-out.

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Association Brain Food Weekly: 10.4.19

Reid All About it

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. In case you were wondering… the complete beginner’s guide to TikTok. I’ll be happy to feature it as long as it’s not product-centric.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond. But how much more?

Association Brain Food Weekly: 5.8.20

Reid All About it

Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Will college students return to campus this fall? I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!) to 1:30 p.m. –

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I start my day by reading a book. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place. After that I journal about anything on my mind, three things I’m thankful for, and three things I want to accomplish today. So many books, so little time.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I start my day by reading a book. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place. After that I journal about anything on my mind, three things I’m thankful for, and three things I want to accomplish today. So many books, so little time.

Association Brain Food Weekly: 3.15.19

Reid All About it

I pulled myself out of it by reading about leadership—educating myself and getting inspired to make some positive changes at work. WBT Systems explains this week how association membership can help professionals deal with burnout and provide a substitute for the 21st century scourge—workism. If only I knew enough to join the state restaurant association, my poor colleagues would have been spared from my toxic bitchiness. Associations Need to Know. to 5:00 p.m. –

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Association Brain Food Weekly: 9.4.20

Reid All About it

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Alex Palmer at Northstar Meetings Group describes how to provide an optimal experience for both in-person and virtual attendees.

Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her. But only up to a point. Because of that, they often don’t live up to expectations. They have to be. A certification?

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

From the homepage you can link to different engagement opportunities, like your online community, events, and certifications. So to truly leverage your membership portal, you’ll need an intuitive and efficient design that makes your offerings accessible and easy to pay for. “Visitors will be less likely to abandon their shopping cart—and the portal—if they can quickly purchase an ad, buy a book, or subscribe to a publication.”.

Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her. But only up to a point. Because of that, they often don’t live up to expectations. They have to be. A certification?

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

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9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

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Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

Mizz Information

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to a point. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her. Because of that, they often don’t live up to expectations. They have to be. Associations are struggling to recruit younger members.

Association Brain Food Weekly: 2.28.20

Reid All About it

The weekly list of free educational events and resources for the association community… One of my soapbox topics is associations taking a more holistic and innovative approach to sponsorships, so I enjoyed reading this MemberSuite post on sponsored experiences. In praise of art books.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Association Brain Food Weekly: 9.6.19

Reid All About it

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? They explain how to earn and reward learner loyalty. The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Another person who has dedicated countless hours to the association community is KiKi L’Italien. A clever hack for reading more books.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. I subscribe to dozens of podcasts and normally don’t listen to every single episode, like I do with Presidential. Since I love to cook, America’s Test Kitchen Radio is another favorite. This guy must read a book a day. How does the outcome of the U.S.

Association Brain Food Weekly: 11.1.19

Reid All About it

The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Tim Ebner at Associations Now dug into the report , and talked to Peggy Hoffman and Peter Houstle of Mariner, about some of its findings. MemberSuite describes how to meet the unique needs of student and recent graduates , particularly when it comes to membership models, career resources, events, and networking.

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Association Brain Food Weekly: 8.31.18

Reid All About it

The weekly list of free educational events and resources for the association community… Do you know what your APIs are up to? In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations. A beginner’s guide to doing keyword research.

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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

It’s clear that communication is shifting not only to other platforms, but to other devices. (If If you plan to email your kids and you want a response, be sure to send them a text.)” Respondents reported a small increase in using email to build awareness among prospects. They showed little change in using email to engage or onboard new members and support renewal efforts from the previous year. Feel free to share. Decision to Join. (3).

Product and Service Engagement Drives Membership Retention and

Membership Marketing

Effectively, it is the fast track to membership success. Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Overall, we had more than 650 unique associations respond to this question. Organizations that reported a higher level of usage where more likely to say that they experienced better outcomes in their membership results.