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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Everyone—leadership and staff—must acknowledge learning as one of the association’s strategic assets.

How To 155

How To LMS Learning Management System Course 155

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Next gen marketing. Off-topic Practical philosophy. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

AUGUST 18, 2023

TopClass LMS suggests offering peer-to-peer online learning programs. Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion) Why do so many world-changing insights come from people with little or no related experience? Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JANUARY 28, 2022

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Gamification at events. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

MemberClicks

AUGUST 3, 2023

If your association is looking to streamline education and support career development among its members, it’s time to consider investing in association learning management software (LMS). In this guide, we’ll cover all the basics of LMS and share our top 15 recommended picks: What is learning management software? Track progress.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

AUGUST 4, 2023

But when I read her book, Quiet , my entire striving life up to that point made sense. TopClass LMS explains how online education programs can help increase member engagement. Quick hits Five things to do to heat up your content marketing game during the summer lull. I wanted to push it into the hands of every parent.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Judi Dench was on The Graham Norton Show last week to promote her new book about her life and work with Shakespeare.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Book Club: The Art of Gathering. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. Host: EventMobi. Presenters: Smriti Bansal, Head of Content, Braindate by e180. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia).

Education 354

Education Technology Strategy Revenue 354

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Soft skills and leadership development. Don’t let them align with a competitor.

Education 155

Education Mooc Course Revenue 155

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. More info/register.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains. Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JUNE 14, 2019

26 percent of American adults haven’t read even part of a book within the past year. I came upon a quote this weekend that sums up the state of reading in my house: “Every morning, I have woken up knowing that I will never run out of books to read. Why Content Marketing Is Key in B2B Lead Generation Efforts. . –

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

AUGUST 28, 2020

Challenges Women in Leadership Face and How to Deal with Them. Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct. Fri 8/28 at 12 p.m.

Montana 359

Montana North Carolina Content Certificate 359

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. For others, our recent acquisition of LMS provider Digital Ignite was the start. They want to dominate the job board market.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. Cultivating Thought Leadership to Build Your Personal Brand.

DC 122

DC Chicago millennials Washington 122

MemberClicks

JUNE 13, 2023

It will contain your membership database, an online member engagement community, event management software, eCommerce software, marketing software, and more. Learning management software (LMS) Many of your members joined your association to learn and gain continuing education units, or CEUs. Our LMS is called Classroom.

LMS 52

LMS Certificate Learning Management System Software 52

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. A new AR app puts women back in the history books. Integrating Your AMS & LMS: Bridging the Gap. Fast Company ). Here’s why.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

APRIL 19, 2019

Hosts: Billhighway and Mariner Management & Marketing. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. Hosts: Billhighway and Mariner Management & Marketing. Jessica Lane, Director of Client Success, Freestone LMS, Community Brands. Moery’s book, Association Hustle.

DC 170

DC Washington Chicago LMS 170

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Listen to the end to hear his book recommendations. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences.

Social Media 170

Social Media DC System Technology 170

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Fri 2/10 at 4 p.m. CMP credit. More info/register.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. It isn’t necessary to read the book. Host: American Marketing Association. Employee screening.

LMS 39

LMS Education Technology Strategy 39

MemberClicks

NOVEMBER 22, 2022

Work with your board, nonprofit leadership, and frontline staff to decide on a nonprofit management software that balances everyone’s needs – and that will help your organization level up! Stay in touch with email marketing automation Collect dues for paid memberships. Work with your team to choose a membership platform.

Software 52

Software Membership Management Price Directory 52

.orgCommunity

NOVEMBER 25, 2019

What do you need to start learning to achieve them? • You know that pile (list, folder, bookmarks) you have of articles (posts, reports, books, papers) to read? Market a webinar series, mini-course, or series of modules leading to a digital badge. WBT Systems develops TopClass LMS and is a proud partner of.OrgCommunity.

Hawaii 52

Hawaii Iowa Utah Oregon 52

.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. Your chapters could host local meet-ups for study and test prep sessions or book clubs. Leadership. Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

Education 40

Education Michigan Mooc System 40

.orgCommunity

NOVEMBER 29, 0002

What do you need to start learning to achieve them? • You know that pile (list, folder, bookmarks) you have of articles (posts, reports, books, papers) to read? Market a webinar series, mini-course, or series of modules leading to a digital badge. WBT Systems develops TopClass LMS and is a proud partner of.OrgCommunity.

Hawaii 40

Hawaii Iowa Utah Oregon 40