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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Move Beyond SWOT Sharon explains the book’s premise like this.

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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

EventMobi: Association Events

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Will the platform integrate with my existing tools? Your association likely uses an association management software (AMS) or a CRM tool. Book your personalized demo of EventMobi’s event management platform today!

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Building Community is Part of Building a Memorable Brand. Nailed it. What is Your Brand’s Real Purpose?

Marketing 257
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Book of the Month - April 2019

Association Success

In his book The Open Garden Organization: A Blueprint for Associations in the Digital Age , Amith Nagarajan aims to create a movement that modernizes the philosophies and practices of associations to drive progress forward within their organizations, and change the way people outside the industry views it. It is a question of willingness.

Software 113
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Association Brain Food: 4.19.24

Reid All About it

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

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Association Brain Food: 7.7.23

Reid All About it

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Tools 195