Higher Logic

AUGUST 9, 2018

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. We immediately got a return on our investment with the revenue from returning lapsed members.”. The numbers speak for themselves.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Beyond Borders: Uniting Chapter Communications Learn how to foster clear communication and collaboration among your chapters.

Revenue 272

Revenue Austin Tools Education 272

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APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256

Revenue Strategy Price Newsletter 256

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OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Content marketing. CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

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APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Blue ocean strategy. To keep them at bay, find a new blue ocean.”

Revenue 256

Revenue Price Denver Tools 256

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SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

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JULY 31, 2020

Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Communications in the COVID Era. 1 CMP credit. 1 CAE credit.

Montana 362

Montana Revenue Innovation Case Study 362

SBI

OCTOBER 7, 2020

This includes a new microsite and resource center for best practices, case studies, proprietary research, and business tools designed specifically to help associations thrive in today’s environment. Case Studies. Crisis Communications. Explore All Case Studies. for gross operating revenue and 11.6%

Resources 98

Resources Case Study Learning Management System Revenue 98

Reid All About it

JANUARY 22, 2021

Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?

Innovation 370

Innovation Communications Education Strategy 370

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Communicate to leadership and staff in their language.

How To 169

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Reid All About it

MARCH 24, 2023

GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Non-dues revenue.

Revenue 227

Revenue Chicago Leadership Education 227

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Chapter communications. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. More info/register. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. More info/register. Fri 2/2 at 4 p.m. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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FEBRUARY 5, 2021

The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.

San Diego 370

San Diego Price Strategy Education 370

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Digital initiatives. Member mobile app. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

APRIL 2, 2019

Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 113

Communications Puerto Rico Social Media Newsletter 113

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

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OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Host: Professionals for Association Revenue. 1 CMP credit. 1 CAE credit.

Revenue 195

Revenue Committee Strategy Technology 195

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member app.

Strategy 272

Strategy Video Technology Innovation 272

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? Get details from a case study organization that has turned this pattern around. Put myself entirely in the keep of this rainy morning. Would I live my life over again?

Revenue 205

Revenue Content Chicago Leadership 205

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JULY 24, 2020

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era.

Montana 259

Montana Revenue Case Study Conference 259

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MAY 21, 2021

Chris Detzel, Community Program Manager at Reltio. Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists. Presenters: Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR. More info/register. Host: Socio. Tue 5/25 at 2 p.m. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

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MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Membership management software facilitates communication with members. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

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JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Professionals for Association Revenue Thu 8/10 at 9:30 a.m. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study. How to identify and implement non-dues revenue vehicles.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. . 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Elevating Engagement

SEPTEMBER 6, 2023

Great Communication Focuses On Experience Lessons In Engagement Are Everywhere Can You Really Measure Soft Fluffy Engagement? The Lead Marvels Newsletter Lead Marvels’ monthly newsletter focuses heavily on two interconnected challenges many association leaders are trying to tackle: generating non-dues revenue and increasing member engagement.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

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SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Host: Community Brands.

Case Study 285

Case Study Content Montana Price 285

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NOVEMBER 26, 2021

Interactive), and Case Study Showdown. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). Annie Henderson, Marketing and Communications Manager, ASBO International. PAR GOAT Awards: Honoring Association Revenue Impact. Wed 12/1 at 11 a.m.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. How Unifying Your Data Expands Reach, Revenue, & Impact. – Community Case Studies. More info/register.

Revenue 195

Revenue Video Strategy Industry 195