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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. The benefits of developing thought leadership content ?.

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Case Study: Texas Society of Association Executives

Association Adviser

TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas. The Results. “You never know until you try!”.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” PPAI wanted to find a way to show members the real value of their membership.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Imagine a live virtual expo hall without the conference registration fees.

DC 261
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Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. Hear about some major considerations for online engagement. Virtual event sponsorships. More info/register.

Montana 362
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Explore the inner lives of leaders and leadership. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications.

Education 256