article thumbnail

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Moving forward, SNMMI’s staff now has the knowledge and skills needed to efficiently: Develop strategic, automated marketing campaigns using the Higher Logic platform for a variety of functions, including recruitment, renewal, sales, and event registration. Marketing automation supports an advancing field.

article thumbnail

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Take a look at our Education + Learning Success Kit to learn how to strengthen your programs.

Tools 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case Study: MHEDA Conquers Video Integration

Association Adviser

A new case study by Naylor on MHEDA’s use of video highlights how video can be used to serve a variety of association challenges, including member engagement, recruitment and retention; member services such as training and continuing education; and how to raise awareness of advocacy and campaign issues.

article thumbnail

Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Event sunsetting.

Chicago 205
article thumbnail

Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Their industry is blue collar, but it is also one with excellent career and salary prospects and a clear educational track. We’re lightening fast, at least compared with hidebound higher education.

article thumbnail

Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. 2024 membership pains. Seems like a good place to start. 1 CAE credit.

Revenue 257
article thumbnail

7 signs of a successful enterprise association

Nimble AMS

Educating your employees on the importance of analytics and routinely updating records will eliminate errors and help you successfully leverage your data. Watch our free on-demand webinar: “How to super charge your use of membership data with dashboards” and don’t miss the case study !

LMS 147