article thumbnail

A Membership Growth Case Study

Membership Marketing

3] Through this strategy of focusing on value and then funding and executing a sophisticated recruitment program, ANA overcame its steep membership decline and established a sustainable program resulting in an increase in membership from 90,000 to more than 150,000. [4]

article thumbnail

Content Strategy for Event Planners during COVID-19

AssociationChat

So, we’re deep into a pandemic and we’re beyond the initial panic and pivot we’re facing as event professionals. We’ve initiated our crisis communications plan, shifted to a virtual event, and now what? We can try to shift to the new year, but we do not know when it’ll be safe to host events again. Why have a content strategy?

Content 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Event technology. Event sunsetting. Google doesn’t look kindly on AI-infused content. Annual conferences.

Chicago 205
article thumbnail

Association Brain Food: 2.16.24

Reid All About it

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Post-event attendee engagement. They also identify common pitfalls you might encounter.

article thumbnail

Segmenting Your Market - A Case Study.

Association Success

The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing strategies using different combinations of our association’s offerings and those offered by others. But, they have never been the sponsor of one of our events.

article thumbnail

Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. Event trends. eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. Leave with tools you can use today to build a strategy that best fits your organization.

article thumbnail

40 Effective Virtual Event Sponsorship Ideas for 2024

MemberClicks

Virtual events are more relevant than ever. According to a recent Linkedin survey , 79% of event organizers state that virtual events have spurred new opportunities for their organization, while 66% state that they’ve seen a boost in ROI in comparison to physical events. What is virtual event sponsorship?

Video 97