Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Marketing Automation & Technology Systems Demo Day. Virtual networking incubator.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 259

Revenue Strategy Price Newsletter 259

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Tools 276

Tools Strategy Revenue Technology 276

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 259

Revenue Certificate Tools Innovation 259

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. Fionta describes several ways to learn more about new members during onboarding so you can lead them to the resources and services they need most. Dive deeper into the foundational elements of digital marketing success. Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 8, 2021

The weekly list of free educational events and resources for the association community…. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Case Study of EAIE 2019 Conference.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. But, seriously, has anyone seen the movie Join or Die yet?

DC 265

DC Washington Member Engagement Innovation 265

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: Higher Logic + AACSB Case Study. Mobile Apps. billion by 2023. Volunteer / Advocacy Programs.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

FEBRUARY 26, 2021

The weekly list of free educational events and resources for the association community…. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 12, 2021

The weekly list of free educational events and resources for the association community…. Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. Rethink sponsorship.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. 1 CAE credit.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Marketing Manager, Aptify. Virtual conference communications survey.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation.

Revenue 276

Revenue Innovation Education Tools 276

Reid All About it

MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. Membership recruitment. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association. Board strategy. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

DECEMBER 18, 2020

The weekly list of free educational events and resources for the association community…. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. Welcome to the last Association Brain Food of 2020.

Video 221

Video Certificate Review LMS 221

Reid All About it

FEBRUARY 5, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

Nexus Marketing

MAY 31, 2024

SEO is built on straightforward technical and marketing concepts. Nexus Marketing has been helping mission-driven brands grow their online visibility and demand generation for a decade now. SEO is relatively low-cost compared to other marketing channels. Far from it. In that time, we’ve seen tons of SEO trends come and go.

Strategy 52

Strategy Content Marketing Process 52

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. . 1 CAE credit.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

JANUARY 10, 2020

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch.

LMS 243

LMS Software Chicago Washington 243

Optimist Consulting

JANUARY 28, 2015

During the day I saw a presentation by Dave Campbell, Marketing & Training Manager at the British Woodworking Federation. They used their recruiter network to turn leads into members (like many trade associations, the BWF uses recruiters who are typically ex-tradespeople to market membership). Clear communications.

Recruiting 100

Recruiting Recruitment Case Study Communications 100

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. So how do you begin to tap this new resource? Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. SponsorPark A sponsorship marketing consulting firm.

Video 97

Video Case Study Discount Proposal 97

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. Hope to see you there!

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. Hope to see you there!

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. Fought against it for a minute. Creativity.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

JULY 24, 2020

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Economic forces, especially around technology, will continue to make AMCs an attractive strategic choice for associations lacking the resources to keep up.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. It’s not until early September, but put NDP on your radar. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. In this competitive talent market, this sounds like a must-read for association execs. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

SEPTEMBER 17, 2021

The weekly list of free educational events and resources for the association community…. Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

OCTOBER 1, 2021

The weekly list of free educational events and resources for the association community…. ” Contrarian marketing common sense. They will address the challenges with collecting data, recommend resources for managing the process and share solutions that require strategic commitment. See you back here on Friday, October 15.

LMS 195

LMS Conference Technology Content 195

Reid All About it

MAY 8, 2020

The weekly list of free educational events and resources for the association community… Chapter virtual events. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team.

North Carolina 221

North Carolina Montana Conference Revenue 221